Review of Promotion and Market Research
Quiz by Steve Howard
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6 questions
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- Q1____ is the paid form of non-personal presentation of ideas, goods, or services directed toward a mass audience by an identified sponsor.Public RelationsWho caresAdvertising30s
- Q2Public Relations is any activity designed to create a favorable image toward a business, its products, or its policies.FalseTrue30s
- Q3____is the use of short-term incentives or interest-building marketing activities to stimulate traffic and encourage the buying of a product or service (increase sales).AdvertisingSales PromotionPublic Relations30s
- Q4consists of oral presentations to one or more potential buyers with the intent of making a sale.None of the AbovePersonal SellingAdvertisingPublic Relations30s
- Q5Public Relations isthe business of inducing the public to have understanding for and goodwill toward a person, firm, or institution. An individual or group of people who serve as public spokespeople for an individual or an organization. They relate information to the public. (i.e. Rock stars have publicists)FalseTrue30s
- Q6Examples of Public Relations include the following:Awarding scholarshipsAll of the AboveDonating equipment to a schoolSponsoring an Event30s