Review SE/PR
Quiz by Jane Nelms
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49 questions
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- Q1Which of the following types of media may include catalogs:Broadcast mediaOut-of-homeTransit mediaDirect mail30s
- Q2Which of the following is an advantage of newspaper advertising:Broad coverageHigh waste circulationA captive audienceShort life30s
- Q3Newspapers and magazines are sometimes referred to as __________ media.spacebroadcastout-of-hometime30s
- Q4A print medium that is low in cost, has a short lead time, and usually covers an entire metropolitan area istelevision.magazines.radio.newspapers.30s
- Q5One way that salespeople develop and maintain positive relationships with customers is by providing excellentsales management.customer service.opportunities.demonstrations.30s
- Q6Maggie is in the market for a new stove, and Jan recommends Appliance World because she has purchased three different appliances there and the company backs up its promises. This is an example of which benefit of customer service?ConvenienceProfit motiveReputationSpirit30s
- Q7Which of the following is an example of a customer-service function:Extended delivery hoursSales prospectingHigh interest ratesMonthly sales reports30s
- Q8How can salespeople maintain a positive, ongoing selling relationship with their customers?Handle and resolve problems promptlyPromise the customer additional servicesConduct follow-up activities every weekAsk customers for product testimonials30s
- Q9Quality customer service builds profits through existing customers by generatingdiscounts.compliments.product demonstrations.repeat business.30s
- Q10A major reason for businesses to try to build a clientele is that a loyal clienteleprovides continuing sources of new workers.gives the business a new image.leads to repeat business.attracts well-to-do customers.30s
- Q11In order to build a clientele for a business, it is important toknow your customers personally.provide a wide variety of services.change the product mix frequently.provide friendly, courteous service.30s
- Q12Which of the following responses would maintain the loyalty of a customer who has asked you for an item that is not on the sales floor, but you know is in the back room:Ask the customer to come back later.Promise to call the customer when you find the item.Suggest the customer try a similar item.Ask the customer to wait while you get the item.30s
- Q13What effect does building a clientele have on selling costs?Reduces them because making a repeat sale costs less than making an initial saleIncreases them because making an initial sale costs more than making a repeat saleIncreases them because salespeople earn less in bonuses and commissionsReduces them because salespeople earn more in bonuses and commissions30s
- Q14When other salespeople and industry trade groups assist a company in locating new clients, the company is usingpersonal sources.external sources.unethical practices.company leads.30s
- Q15A company's sponsorship of a free cholesterol test for the community is an example of __________ promotion.productprimarycorporatesecondary30s