the representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points

Statements which are voiced as questions but are not expected to be answered

Descriptive words used to add emphasis and to create an emotional response

The facts or information that indicate whether a view is true or valid and is used to give weight to an argument

The reoccurrence of certain words or phrases used to emphasize certain ideas and make them more memorable.

Feelings accentuated by experiencing love, hate, fear, etc. An appeal to emotion.

Used to create imagery and express things non-literally

The repetition of initial consonant sounds

When groups of three adjectives or phrases are used to make ideas memorable.

The establishment of authority and reliability

The inference that a claim is true for most people or a majority; used to speak to prevailing beliefs or prejudice

Short personal stories

The ideas or feelings that a certain word invokes

The power of the mind to think and form judgments

Special words or expressions used by a profession or certain group