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Rhetorical questions - a question that doesn’t require an answer Emotive words: evoke feelings and emotions from the reader Superlatives, Exaggeration and Positive Adjectives: suggest something is the best, e.g. most beautiful, cheapest, etc. Personal Pronouns: you, me, us, we Anecdotes: stories/quotations from personal experience Imperatives: command words or phrases. Facts and Statistics: make people believe you Offer Visitors Something Special tell them how they will benefit Recommendations: from people who have done it before | Quizalize