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Section 8- Part1

Quiz by Karin Nakanishi

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6 questions
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  • Q1
    Which element is Advertising included in?
  • Q2
    The level of consumer involvement is "How interested you are in purchasing and consuming your product"
  • Q3
    What does IMC stand for?
    Impacting Marketing Communication
    Investigated Marketing Commercial
    Integrated Marketing Commercial
    Integrated Marketing Communication
  • Q4
    What is the three factors of objectives for advertising?
    To inform, to persuade, to approach
    To inform, to persuade, to remind
    To inform, to attract, to remind
    To inform, to persuade, to emphasise
  • Q5
    Which is the advertising's merit?
    Increase product awareness
    Decrease product awareness
  • Q6
    What Happens When Advertising Is Extremely Infrequent?
    Awareness increases
    Lowering awareness
    Awareness is extremely increased
    Awareness does not change

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