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Q 1/25
Score 0
Who benefits from an effective sport entity sponsorship?
120
Competitors, sponsors and fans
The sport entity, the fans and competitors
The sponsor, the sport entity and the fans
Sponsors, competitors and the sports entity
Q 2/25
Score 0
How is sponsorship success measured?
120
Dollars spent
Return on investment
Ticket sales
Target reach
25 questions
Q.
Who benefits from an effective sport entity sponsorship?
1
120 sec
Q.
How is sponsorship success measured?
2
120 sec
Q.
The "Ocean Waves Swim Team" logo consist of the name "Ocean Waves" written in a turquoise slanted typeface. What type of logo does ocean waves have?
3
120 sec
Q.
What is the primary reason why many sport organizers include holograms and serial numbers on their tickets?
4
120 sec
Q.
Which of the following logos would be the easiest to adapt for use and different sizes or on different media?
5
120 sec
Q.
A sporting goods store reviews and sales records to determine if it should continue carrying snowboards. How's the store using the marketing information?
6
120 sec
Q.
What is the most likely reason for any existing sport business to obtain demographic and psychographic information about an untapped market?
7
120 sec
Q.
Which of the following statements is an example of a fact?
8
120 sec
Q.
Export organization send out a survey to determine why it has lost customers over the past year. What will be the primary reason for obtaining this marketing information?
9
120 sec
Q.
Which of the following is an example of an external source of secondary information that marketers use to identify trends?
10
120 sec
Q.
Which of the following is a source of internal secondary data that businesses often use?
11
120 sec
Q.
What is a disadvantage of a sport marketer using the Internet as a way to obtain secondary market information?
12
120 sec
Q.
Which of the following are examples of statistical data export marketers can obtain from the sports business research network online database?
13
120 sec
Q.
What type of an internal record might provide a business with the marketing information about the competition and changes in the marketplace?
14
120 sec
Q.
What type of marketing information might for business obtain by reviewing customer comment cards
15
120 sec
Q.
What type of competitor information might a sportswear retailer maintain in a database?
16
120 sec
Q.
How do Sport marketers often collect primary marketing information?
17
120 sec
Q.
A professional soccer team gather season ticket holders to discuss the ways in which the organization can enhance the game day experience for the fans. What method is the soccer team using to obtain primary information?
18
120 sec
Q.
What data collection method is a sport organization using went for employees count the number of fans entering the gate at the beginning of the sport?
19
120 sec
Q.
During football game stadium employees survey fans to obtain their opinions about the new menu items for the concession stand. What method is the organization using to collect information?
20
120 sec
Q.
What type of marketing involves selling products to 20 to 40 year old males that play softball in community leagues?
21
120 sec
Q.
What target group is most likely to be a niche market for Justin Bieber concert?
22
120 sec
Q.
Which of the following statements regarding target marketing is true?
23
120 sec
Q.
Quest Entertainment Marketing is responsible for advertising a new movie. What is likely to be an effective promotional technique to use for the movie advertisements?
