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SEM1 26-50

Quiz by Tammy Tutterow

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25 questions
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  • Q1
    Who benefits from an effective sport entity sponsorship?
    Competitors, sponsors and fans
    The sport entity, the fans and competitors
    The sponsor, the sport entity and the fans
    Sponsors, competitors and the sports entity
    120s
  • Q2
    How is sponsorship success measured?
    Dollars spent
    Return on investment
    Ticket sales
    Target reach
    120s
  • Q3
    The "Ocean Waves Swim Team" logo consist of the name "Ocean Waves" written in a turquoise slanted typeface. What type of logo does ocean waves have?
    Master based
    Text based
    Symbol based
    Text and symbol based
    120s
  • Q4
    What is the primary reason why many sport organizers include holograms and serial numbers on their tickets?
    To identify season ticket holders
    To detect counterfeit tickets
    To impress ticketholders
    To develop brand loyalty
    120s
  • Q5
    Which of the following logos would be the easiest to adapt for use and different sizes or on different media?
    a highly detailed and complex logo
    A logo with multiple colors
    simple black-and-white logo
    A logo that includes a raster graphic
    120s
  • Q6
    A sporting goods store reviews and sales records to determine if it should continue carrying snowboards. How's the store using the marketing information?
    To monitor employee performance
    To evaluate vendor relationships
    To make decisions
    To schedule deliveries
    120s
  • Q7
    What is the most likely reason for any existing sport business to obtain demographic and psychographic information about an untapped market?
    To drop a product from its product mix
    To improve its image with core customers
    To eliminate its competitors
    To increase its market share
    120s
  • Q8
    Which of the following statements is an example of a fact?
    There were 30 teams in the National Hockey League and the 2012 season
    Tim believes the Calgary flames hockey team has the best fans in league
    The team estimates this year's ticket sales will increase by 3%
    Rachel says the Boston Bruins will beat the Detroit redwings by 5 goals
    120s
  • Q9
    Export organization send out a survey to determine why it has lost customers over the past year. What will be the primary reason for obtaining this marketing information?
    to conduct sales follow-up
    To test a new product
    To identify problem
    To measure brand awareness
    120s
  • Q10
    Which of the following is an example of an external source of secondary information that marketers use to identify trends?
    Survey results
    Trade associations
    Telescope inquiries
    Complaint reports
    120s
  • Q11
    Which of the following is a source of internal secondary data that businesses often use?
    The Census Bureau
    Trade journals
    Competitor websites
    Customer invoices
    120s
  • Q12
    What is a disadvantage of a sport marketer using the Internet as a way to obtain secondary market information?
    Information from the Internet may be inaccurate
    Information is easily accessible
    Information is relevant
    Information may be free
    120s
  • Q13
    Which of the following are examples of statistical data export marketers can obtain from the sports business research network online database?
    TV viewership fan Internet usage and sports attendance
    Team names/ Sport attendance/ and fan Internet usage
    Coaches biographies/ television viewership and team names
    Fan Internet usage/ coaches biographies
    120s
  • Q14
    What type of an internal record might provide a business with the marketing information about the competition and changes in the marketplace?
    Accounts Receivable reports
    Employee performance reviews
    Sales activity reports
    Customer comment cards
    120s
  • Q15
    What type of marketing information might for business obtain by reviewing customer comment cards
    Sales volume
    Selling procedures
    Product profiles
    Performance ratings
    120s

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