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SEM2 Unit 1 Review Test

Quiz by Tammy Tutterow

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30 questions
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  • Q1
    The National Hockey Association drafted Tim Hartman. Tim hired Amanda to help him make sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda serves which role for Tim?
    sponsor
    mentor
    publicist
    agent
    60s
  • Q2
    Who do athletes sometimes hire to help them organize charity tournaments?
    marketing firms
    recruiters
    agents
    sponsors
    60s
  • Q3
    which law makes restraining free trade and competition illegal?
    The National Labor Relations Act
    The Sherman Anti-trust Act
    The Lanham Act
    The Sports Broadcasting Act of 1961
    45s
  • Q4
    When a league blocks the broadcast of a certain game in a territory, it is known as which activity?
    blackout
    antitrust violation
    injunction
    right of publicity
    60s
  • Q5
    Which is an unacceptable place to use an athlete's or celebrity's identity without permission?
    on a company's advertisement
    in a magazine
    in a book
    on the news
    60s
  • Q6
    which is an unfair, anticompetitive trade practice in sports or event marketing?
    sponsorship exclusivity
    loss prevention
    trademark infringement
    employee strike
    60s
  • Q7
    when professional athletes unions negotiate salaries, playing conditions, and contract terms as a single unit, they are engaging in which activity?
    free agency
    labor resistance
    competitive advantage
    collective bargaining
    60s
  • Q8
    which is an example of a governing body in the sports industry?
    Rahal Letterman Lanigan Racing
    international Olympic Committee
    NCAA Men's Basketball Championship
    Washington Nationals baseball team
    60s
  • Q9
    When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider which situation about the country?
    trade restrictions
    Profit margins
    cost of goods
    selling motives
    60s
  • Q10
    Which are trade barriers that are likely to limit a sports equipment manufacturer’s ability to export its products to foreign countries?
    Quotas and Tariffs
    globalization and embargoes
    trade agreements & industrialization
    licenses and outputs
    60s
  • Q11
    A business that randomly surveys 200 customers to learn about opinions of a new product is collecting which marketing information?
    primary
    confidential
    scientific
    technical
    60s
  • Q12
    Businesses collect marketing information from other sources in order to find out what is happening in which area?
    research department
    internal organization
    parent corporation
    external environment
    60s
  • Q13
    When marketing researchers review the level of affiliation between two variables, they are evaluating which data components?
    sensitivity
    correlation
    predictability
    affirmation
    60s
  • Q14
    When analyzing the historical data in a data warehouse, which is true of its data?
    The data change as modifications are made to the database.
    Related data are grouped together in folders.
    Data maintain the uniqueness provided in their operational applications.
    The data are static
    60s
  • Q15
    Which is useful marketing information that a business might obtain by analyzing a customer database?
    Expense involved in developing a customer database
    Federal identification numbers for current and past customers
    Average customer who is married and a homeowner earning $50,000 a year
    Total sales for each month of the previous year
    60s

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