SEM2 Unit 1 Review Test
Quiz by Tammy Tutterow
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30 questions
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- Q1The National Hockey Association drafted Tim Hartman. Tim hired Amanda to help him make sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda serves which role for Tim?sponsormentorpublicistagent60s
- Q2Who do athletes sometimes hire to help them organize charity tournaments?marketing firmsrecruitersagentssponsors60s
- Q3which law makes restraining free trade and competition illegal?The National Labor Relations ActThe Sherman Anti-trust ActThe Lanham ActThe Sports Broadcasting Act of 196145s
- Q4When a league blocks the broadcast of a certain game in a territory, it is known as which activity?blackoutantitrust violationinjunctionright of publicity60s
- Q5Which is an unacceptable place to use an athlete's or celebrity's identity without permission?on a company's advertisementin a magazinein a bookon the news60s
- Q6which is an unfair, anticompetitive trade practice in sports or event marketing?sponsorship exclusivityloss preventiontrademark infringementemployee strike60s
- Q7when professional athletes unions negotiate salaries, playing conditions, and contract terms as a single unit, they are engaging in which activity?free agencylabor resistancecompetitive advantagecollective bargaining60s
- Q8which is an example of a governing body in the sports industry?Rahal Letterman Lanigan Racinginternational Olympic CommitteeNCAA Men's Basketball ChampionshipWashington Nationals baseball team60s
- Q9When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider which situation about the country?trade restrictionsProfit marginscost of goodsselling motives60s
- Q10Which are trade barriers that are likely to limit a sports equipment manufacturer’s ability to export its products to foreign countries?Quotas and Tariffsglobalization and embargoestrade agreements & industrializationlicenses and outputs60s
- Q11A business that randomly surveys 200 customers to learn about opinions of a new product is collecting which marketing information?primaryconfidentialscientifictechnical60s
- Q12Businesses collect marketing information from other sources in order to find out what is happening in which area?research departmentinternal organizationparent corporationexternal environment60s
- Q13When marketing researchers review the level of affiliation between two variables, they are evaluating which data components?sensitivitycorrelationpredictabilityaffirmation60s
- Q14When analyzing the historical data in a data warehouse, which is true of its data?The data change as modifications are made to the database.Related data are grouped together in folders.Data maintain the uniqueness provided in their operational applications.The data are static60s
- Q15Which is useful marketing information that a business might obtain by analyzing a customer database?Expense involved in developing a customer databaseFederal identification numbers for current and past customersAverage customer who is married and a homeowner earning $50,000 a yearTotal sales for each month of the previous year60s