Services Marketing
Quiz by Dr. Tanmoy De
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3 questions
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- Q1Services marketing becomes difficult because of_________difficult to enter the marketno demandmore complex marketintangibility30s
- Q2Which of the following is NOT generally accepted as being part of the extended marketing mix for services?Physical evidenceProcessPracticePeople30s
- Q3__________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed.ServiceplaceServicescopeServicespaceServicescape30s