Small Business Management
Quiz by Anne
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50 questions
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- Q1Products are tangible, meaning:you can see themyou can touch themyou can't touch themyou can smell them30s
- Q2Entrepreneurs are often both owners and:customerscreditorsemployeessuppliers30s
- Q3In the United States, nearly half of the private workforce is represented by:corporations and their employeesentrepreneurswomen and minoritiessmall business owners and their employees30s
- Q4Cash or goods invested to generate income and wealth is called:profitdebtliabilitycapital30s
- Q5The United States economy is a free enterprise system. It is also referred to as a "free trade system" because it is based on:involuntary exchangegovernment cooperationgambling and chancevoluntary exchange30s
- Q6A company's plan to generate revenue and make a profit from operations is a:business plananalysisbusiness modelmarketing plan30s
- Q7The executive summary contains:the story of the businessthe funding requestthe inspired enthusiasm for successall of these30s
- Q8Making the beliefs, values, and behavioral norms explicit and intentional builds the what for an organization?goalsmissionvisionculture30s
- Q9Target market segments are defined by common factors such as:geographypsychographicsdemographicsall of these30s
- Q10A competitive analysis is an important component of:opportunity analysisa vision statementa financial statementa mission statement30s
- Q11The four factors that form the marketing mix are:product, price, promotion, and publicityproduct, price, promotion, and placeproduct, packaging, promotion, and priceproduct, place, politics, and price30s
- Q12Price should reflect the organizations:policyall of thesevisionstrategy30s
- Q13Advertising is defined as what type of promotion through media outlets?personalfreepaiddiscounted30s
- Q14Income statement projections realistically will show what in the first few months of operations?marginal profitsprofitsbreaking evenlosses30s
- Q15Ratio analysis can help business owners:secure fundingunderstand their performance relative to peersall of thesemanage operations30s