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Social media in tourism

Quiz by Zhadra

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14 questions
Show answers
  • Q1
    What percentage of millennials use someone else's social posts when planning vacations?
    85%
    70%
    75%
    90%
    30s
  • Q2
    What is the average engagement rate for the travel industry on Instagram?
    0.27%
    0.04%
    8.74%
    1.41%
    30s
  • Q3
    What was the increase in social media consumption among tourism companies during the pandemic?
    60%
    50%
    85%
    72%
    30s
  • Q4
    Which social media platform do almost 80% of travel marketers prefer for paid ads?
    Instagram
    Twitter
    TikTok
    Facebook
    30s
  • Q5
    What do 30% of Gen Z see as the most important purchasing decision factor while traveling?
    Direct engagement with a brand
    Social media presence
    Location of the hotel
    Price of the vacation
    30s
  • Q6
    What percentage of travelers are likely to choose a hotel with higher reviews?
    82%
    76%
    50%
    65%
    30s
  • Q7
    What is user-generated content (UGC) described as in the text?
    Content that is professionally edited
    Content created by product or service consumers showcasing their experiences
    Content solely from influencers
    Content created by companies for marketing
    30s
  • Q8
    What impact do negative comments on social media have on travel brands?
    They can hurt the brand's image
    They boost engagement
    They have no effect
    They are ignored
    30s
  • Q9
    Which Asian country introduced seasonal closures to manage tourism impact?
    Japan
    Vietnam
    India
    Thailand
    30s
  • Q10
    What did the 'Tiaki Promise' initiative in New Zealand aim to achieve?
    Increase hotel bookings
    Revitalize historical landmarks
    Attract more influencers
    Promote eco-friendly behavior among tourists
    30s
  • Q11
    What is the significance of social media analytics software for travel companies?
    It helps measure KPIs and analyze engagement
    It creates paid ad campaigns
    It boosts social media following
    It manages customer complaints
    30s
  • Q12
    How do most tourism businesses use social media according to the International Tourist Research Centers?
    To gather employee feedback
    To critique competitors
    To promote destinations and offers
    For personal sharing
    30s
  • Q13
    What has the average traveler experienced before making a booking decision?
    300 digital moments
    500 digital moments
    400 digital moments
    100 digital moments
    30s
  • Q14
    What is the impact of social media influencers on consumer trust?
    50% of consumers ignore influencer recommendations
    85% of consumers prefer traditional ads
    Only celebrities have influence over travel decisions
    69% of consumers trust social media influencers for product recommendations.
    30s

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