Question 1

What percentage of millennials use someone else's social posts when planning vacations?

Accepted Answer

85%

Answer

70%

Answer

75%

Answer

90%

Question 2

What is the average engagement rate for the travel industry on Instagram?

Accepted Answer

1.41%

Answer

0.27%

Answer

0.04%

Answer

8.74%

Question 3

What was the increase in social media consumption among tourism companies during the pandemic?

Accepted Answer

72%

Answer

60%

Answer

50%

Answer

85%

Question 4

Which social media platform do almost 80% of travel marketers prefer for paid ads?

Accepted Answer

Facebook

Answer

Instagram

Answer

Twitter

Answer

TikTok

Question 5

What do 30% of Gen Z see as the most important purchasing decision factor while traveling?

Accepted Answer

Direct engagement with a brand

Answer

Social media presence

Answer

Location of the hotel

Answer

Price of the vacation

Question 6

What percentage of travelers are likely to choose a hotel with higher reviews?

Accepted Answer

76%

Answer

82%

Answer

50%

Answer

65%

Question 7

What is user-generated content (UGC) described as in the text?

Accepted Answer

Content created by product or service consumers showcasing their experiences

Answer

Content that is professionally edited

Answer

Content solely from influencers

Answer

Content created by companies for marketing

Question 8

What impact do negative comments on social media have on travel brands?

Accepted Answer

They can hurt the brand's image

Answer

They boost engagement

Answer

They have no effect

Answer

They are ignored

Question 9

Which Asian country introduced seasonal closures to manage tourism impact?

Accepted Answer

Thailand

Answer

Japan

Answer

Vietnam

Answer

India

Question 10

What did the 'Tiaki Promise' initiative in New Zealand aim to achieve?

Accepted Answer

Promote eco-friendly behavior among tourists

Answer

Increase hotel bookings

Answer

Revitalize historical landmarks

Answer

Attract more influencers

Question 11

What is the significance of social media analytics software for travel companies?

Accepted Answer

It helps measure KPIs and analyze engagement

Answer

It creates paid ad campaigns

Answer

It boosts social media following

Answer

It manages customer complaints

Question 12

How do most tourism businesses use social media according to the International Tourist Research Centers?

Accepted Answer

To promote destinations and offers

Answer

To gather employee feedback

Answer

To critique competitors

Answer

For personal sharing

Question 13

What has the average traveler experienced before making a booking decision?

Accepted Answer

400 digital moments

Answer

300 digital moments

Answer

500 digital moments

Answer

100 digital moments

Question 14

What is the impact of social media influencers on consumer trust?

Accepted Answer

69% of consumers trust social media influencers for product recommendations.

Answer

50% of consumers ignore influencer recommendations

Answer

85% of consumers prefer traditional ads

Answer

Only celebrities have influence over travel decisions

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