Social Media Marketing
Quiz by Al Wehrhahn
Feel free to use or edit a copy
includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Measure skills
from any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
With a free account, teachers can
- edit the questions
- save a copy for later
- start a class game
- automatically assign follow-up activities based on students’ scores
- assign as homework
- share a link with colleagues
- print as a bubble sheet
20 questions
Show answers
- Q1What is the 1st and 2nd largest social networking SITES as of April, 2018?YouTube and QZoneFacebook and YouTubeFacebook and WeiboFacebook and QZone120s
- Q2The 1st and 2nd largest social networking APPS as of April, 2018 are?WeChat and WhatsAppInstagram and SnapchatMessenger and InstagramWhatsApp and Messenger120s
- Q3The 4E framework for social media marketing states that the four objectives of social media marketing should be?create customer excitement, educate the customer, help the customer experience the product, and gain customer engagementunderstand customer ethos, educate the customer, help the customer examine the product, and create E-commerce channelseducate the consumer, help the customer experience the product, make available through E-commerce, and edify the relationship with the customer.create customer excitement, educate the customer, exclaim the benefits of the product, and help the customer examine the product120s
- Q4The "imperative" of social media marketing offers is...an augmented product.a great price on the offer.a clear call to action for the consumer.capturing consumer information.120s
- Q5Using social media to educate potential customers on your value proposition and benefits is one method to...sell your product for a premium price.develop your product as a cash cow.gain valuable information on your customer.develop sustainable competitive advantage.120s
- Q6Engagement is important in developing lasting customer relationships. Engaged customers purchase ________________ more than lesser-engaged customers.5-10%10-18%40-55%20-40%120s
- Q7Sites/apps where consumers engage with friends and business acquaintances.Media-sharingThought-sharingE-commerceSocial networking120s
- Q8Sites/apps that primarily utilize different types of blogs to create two-way dialogue with consumers/customers are considered to be...Thought-sharing sitesMedia-sharing sitesCommentary appsSocial networking sites120s
- Q9Social users who want to enhance and expand their relationships are....creatorsbonderssharersover-sharers120s
- Q10Social network users who want to help others, stay connected and to be well informed in order to provide insights to others are classified as...professionalspaid bloggerscreatorssharers120s
- Q11Blogs may be classified by the amount of control the firm retains over the content. Which type of blog offers companies the highest level of control?personal blogsprofessional blogcorporate blogmicroblog120s
- Q12Blogs may be classified by the amount of control the firm retains over the content. Which type of blog offers companies the least control and runs the highest risk of negative engagement?fan blogscorporate blogpersonal blogsprofessional blogs120s
- Q13A request for a file made by a web browser or search engine.bounce rateabandoned carthitpage view120s
- Q14Percentage of times a visitor to a web site leaves very quickly.conversion ratepage viewshit %bounce rate120s
- Q15The conversion rate metric...shows the number of times a page is viewed before a consumer takes additional action.shows the % of consumers who purchase a product after viewing it.analyzes what keywords are used by consumers to find particular items.shows how consumers proceed through information on a website.120s