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Spectre Recap - SECTION B INDUSTRY

Quiz by Tess Lewis

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24 questions
Show answers
  • Q1
    The production and marketing of Spectre really benefited from: 20sec
    Strong Representations
    Word of Mouth
    Horizontal Integration
    Vertical Integration
    30s
  • Q2
    What element of the Spectre poster creates an enigma?
    The use of familiar fonts
    The female character
    The character in the skull mask
    Bond's facial expression
    30s
  • Q3
    Which of these is NOT a Propp's character type?
    Redeemer
    Dispatcher
    False Hero
    Prize
    30s
  • Q4
    Which theorist is responsible for saying that narrative follows a typical 4-part structure?
    Todorov
    Mulvey
    Propp
    Blumler
    30s
  • Q5
    One reason for the success of 'Spectre' is that the Bond movies are part of a...
    Trademark
    Ideology
    Franchise
    Conglomerate
    30s
  • Q6
    When similar elements are used across different media platforms (TV, Posters, Web etc)...
    Slogan
    Synergy
    Representation
    Integration
    30s
  • Q7
    Which production company is not in the Big 6?
    Columbia
    20th Century Fox
    MGM
    Paramount
    30s
  • Q8
    Who produced Spectre?
    EON
    30s
  • Q9
    What does EON stand for?
    Everyone Or Nobody
    Everything Or Nothing
    Everyone Over Nobody
    Everything On Never Never
    45s
  • Q10
    When shifting technology means single devices evolve to perform a range of tasks.
    Below the line marketing
    Technological convergence
    Above the line marketing
    Cross-media convergence
    45s
  • Q11
    Which production company IS in the Big 6?
    Sony
    MGM
    Miramax
    Lionsgate
    30s
  • Q12
    Primary audiences are
    Primary school children
    Relatives of an intended audience
    A film's intended main audience
    The first audiences to see a film
    30s
  • Q13
    What is 'exchange' in relation to the film industry?
    The point at which audiences can view a film.
    Where you swap one film for another.
    When you swap one actor for another.
    When you promote a film.
    30s
  • Q14
    What are cross-platform marketing strategies?
    When you use targeted, direct advertising.
    When advertising spans across different types of media.
    When you market your film from a train platform.
    When you only have a small budget
    30s
  • Q15
    Examples of cross-platform Spectre marketing: 20sec
    Trailers, poster, official website, loo roll, apps, games.
    Trailers, martinis, official website, ringtone, apps, games.
    Trailers, poster, official website, ringtone, cheese, games.
    Trailers, poster, official website, ringtone, apps, games.
    45s

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