Question 1

The production and marketing of Spectre really benefited from:
20sec

Accepted Answer

Vertical Integration

Answer

Strong Representations

Answer

Word of Mouth

Answer

Horizontal Integration

Question 2

What element of the Spectre poster creates an enigma?

Accepted Answer

The character in the skull mask

Answer

The use of familiar fonts

Answer

The female character

Answer

Bond's facial expression

Question 3

Which of these is NOT a Propp's character type?

Accepted Answer

Redeemer

Answer

Dispatcher

Answer

False Hero

Answer

Prize

Question 4

Which theorist is responsible for saying that narrative follows a typical 4-part structure?

Accepted Answer

Todorov

Answer

Mulvey

Answer

Propp

Answer

Blumler

Question 5

One reason for the success of 'Spectre' is that the Bond movies are part of a...

Accepted Answer

Franchise

Answer

Trademark

Answer

Ideology

Answer

Conglomerate

Question 6

When similar elements are used across different media platforms (TV, Posters, Web etc)...

Accepted Answer

Synergy

Answer

Slogan

Answer

Representation

Answer

Integration

Question 7

Which production company is not in the Big 6?

Accepted Answer

MGM

Answer

Columbia

Answer

20th Century Fox

Answer

Paramount

Question 8

Who produced Spectre?

Accepted Answer

EON

Question 9

What does EON stand for?

Accepted Answer

Everything Or Nothing

Answer

Everyone Or Nobody

Answer

Everyone Over Nobody

Answer

Everything On Never Never

Question 10

When shifting technology means single devices evolve to perform a range of tasks.

Accepted Answer

Technological convergence

Answer

Below the line marketing

Answer

Above the line marketing

Answer

Cross-media convergence

Question 11

Which production company IS in the Big 6?

Accepted Answer

Sony

Answer

MGM

Answer

Miramax

Answer

Lionsgate

Question 12

Primary audiences are

Accepted Answer

A film's intended main audience

Answer

Primary school children

Answer

Relatives of an intended audience

Answer

The first audiences to see a film

Question 13

What is 'exchange' in relation to the film industry?

Accepted Answer

The point at which audiences can view a film.

Answer

Where you swap one film for another.

Answer

When you swap one actor for another.

Answer

When you promote a film.

Question 14

What are cross-platform marketing strategies?

Accepted Answer

When advertising spans across different types of media.

Answer

When you use targeted, direct advertising.

Answer

When you market your film from a train platform.

Answer

When you only have a small budget

Question 15

Examples of cross-platform Spectre marketing:
20sec

Accepted Answer

Trailers, poster, official website, ringtone, apps, games.

Answer

Trailers, poster, official website, loo roll, apps, games.

Answer

Trailers, martinis, official website, ringtone, apps, games.

Answer

Trailers, poster, official website, ringtone, cheese, games.

Question 16

Why was the Heineken "grab" marketing strategy seen as unique?

Accepted Answer

No app download meant easier user experience.

Answer

No company had promoted lager in their film before.

Answer

Because it offered users a free ringtone.

Answer

It appealed to secondary audiences.

Question 17

Some popular platforms to consume films like Spectre:

Accepted Answer

Cinema release, IMAX, DVD, Netflix, Sky Movies

Answer

Technological convergence.

Answer

Platform 9 3/4

Answer

Smart phone, DVD player, smart TV, iPad.

Question 18

When companies work together and they both profit:

Accepted Answer

Synergy

Answer

Exchange

Answer

Above the line

Answer

Convergence

Question 19

Synergy on the Bond website includes links to:

Accepted Answer

YouTube, Facebook, Instagram

Answer

Club Penguin, Vevo, Yahoo

Answer

Snapchat, Boomerang, Twitter

Answer

Vimeo, VHS, Vimto

Question 20

What's a conglomerate?

Accepted Answer

A large parent company consisting of several subsidiaries.

Answer

A smaller subsidiary of a larger company.

Answer

A fun word to say.

Answer

A mean and moody mise-en-scene.

Question 21

Who directed Spectre?

Accepted Answer

Sam Mendes

Answer

Sally Mondeo

Answer

Simon Mendel

Answer

Simon Mendez

Question 22

What role does Naomie Harris play in Spectre?

Accepted Answer

Miss Moneypenny

Answer

Mary Goodnight

Answer

Holly Goodhead

Answer

Honey Ryder

Question 23

A smaller company controlled by a larger parent company

Accepted Answer

Subsidiary

Answer

Subsidence

Answer

Submarine

Answer

Submission

Question 24

A pre-production task in film making:

Accepted Answer

Scripting

Answer

Editing

Answer

Sound effects

Answer

Filming

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