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Sport & Event Marketing

Quiz by Mary Glenn

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24 questions
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  • Q1
    What is the purpose of sport marketing?
    To sell as many tickets as possible
    To showcase the skills of athletes
    To satisfy the needs and wants of sport consumers
    To promote healthy living
    30s
  • Q2
    What is event marketing?
    The promotion of individual athletes
    The marketing of equipment used in sports
    The marketing of sporting events
    The promotion of a product, service, or brand through sponsored events or experiences
    30s
  • Q3
    Which of the following is an example of a sponsorship in sport marketing?
    A company advertising during a commercial break
    A company sending a representative to a sports conference
    A company hosting a charity event
    A company paying to put their logo on a team's uniform
    30s
  • Q4
    What is the purpose of market research in sport marketing?
    To train athletes
    To develop new products
    To gather information about sport consumers and make informed decisions
    To increase ticket sales
    30s
  • Q5
    What is a unique aspect of sport and event marketing compared to other industries?
    The focus on cost-cutting measures
    The emotional attachment and loyalty of fans
    The lack of competition
    The limited product offerings
    30s
  • Q6
    What is ambush marketing?
    The promotion of individual athletes
    The marketing of sports events
    When a company tries to associate itself with an event without paying for official sponsorship
    The marketing of sports equipment
    30s
  • Q7
    What is fan engagement in sport marketing?
    The marketing of individual athletes to fans
    The interaction and involvement of fans with a team or sport brand
    The marketing of sports equipment to fans
    The promotion of sport events to fans
    30s
  • Q8
    Which of the following is NOT a key element of sport sponsorship?
    Brand awareness
    Community outreach
    Unique logo design
    Product placement
    30s
  • Q9
    What is the purpose of a sports team brand?
    To attract more fans through ticket discounts
    To maximize profit by selling more merchandise
    To create a unique image that distinguishes a team from its competitors
    To improve athletic performance and win more games
    30s
  • Q10
    What is the goal of relationship marketing in sports?
    To create one-time transactions with fans and sponsors
    To build long-term relationships with fans, sponsors, and other stakeholders
    To focus solely on selling tickets and merchandise
    To increase the number of social media followers
    30s
  • Q11
    What is the difference between sports marketing and event marketing?
    Sports marketing is more expensive than event marketing
    Sports marketing is a long-term strategy, while event marketing is a short-term strategy
    Sports marketing is focused on promoting a particular team, league, or athlete, while event marketing is focused on promoting a specific sports event
    Sports marketing is focused on advertising, while event marketing is focused on sales
    30s
  • Q12
    What is the difference between advertising and public relations in sport & event marketing?
    Advertising and public relations are the same thing
    Public relations is only used for non-profit events
    Advertising is earned while public relations is paid
    Advertising is a paid form of communication while public relations is earned
    30s
  • Q13
    What is a SWOT analysis in sport & event marketing?
    An analysis of a company's employee satisfaction and turnover rate
    An analysis of a company's strengths, weaknesses, opportunities, and threats
    An analysis of a company's social media followers and engagement
    An analysis of a company's advertising budget and revenue
    30s
  • Q14
    What is the purpose of market segmentation in sport & event marketing?
    To target only the most profitable customers
    To divide a large and diverse market into smaller, more homogeneous groups
    To combine several small and similar markets into one large market
    To eliminate competition from the market
    30s
  • Q15
    What is product placement in sport & event marketing?
    When a brand's product is featured in a traditional advertising campaign
    When a brand's product is featured in a non-advertising context within an event
    When a brand's product is intentionally left out of an event
    When a brand's product is given out for free at an event
    30s

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