Sports & Entertainment Marketing - Chapter 1

Customer needs should be the primary focus of marketing.

Discretionary income is the amount individuals earn before deductions are removed from the pay.

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

The success of entertainment events depends on promotion to prospective customers.

Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

Celebrities have become increasingly involved in NASCAR.

Sports marketing is a multi-billion-dollar global industry that has a major impact on the economy.

Ambush marketing takes place when an organization is the sole sponsor of an event.

Early television took promotion and advertising to a new level.

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

Product/service management involves __________ products.

Marketing is the creation and maintenance of

Gathering and using information about customers to improve business decision making involves