Customer needs should be the primary focus of marketing.

Discretionary income is the amount individuals earn before deductions are removed from the pay.

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

The success of entertainment events depends on promotion to prospective customers.

Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

Celebrities have become increasingly involved in NASCAR.

Sports marketing is a multi-billion-dollar global industry that has a major impact on the economy.

Ambush marketing takes place when an organization is the sole sponsor of an event.

Early television took promotion and advertising to a new level.

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

Product/service management involves __________ products.

Marketing is the creation and maintenance of

Gathering and using information about customers to improve business decision making involves

Financing

The success of sports marketing does not depend upon

Marketing involves

To satisfy customer needs, you must do all of the following except

All of the following are forms of promotion except

The host city for a Super Bowl must

Fisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example of

Gross impressions do not

The popularity of teams and sports figures is based upon

_ involves the locations and methods used to make products available to customers.

_ is the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses.

_ is the blending of the four marketing elements of product, distribution, price, and promotion.

_ is what a business offers customers to satisfy needs.

_ is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer.

_ involve the age range, marital status, gender, and income level of individuals in a group.

_ is the means of making customers aware of products and encourages them to buy.

_ is whatever people are willing to spend their money and spare time viewing.

_ is the creation and maintenance of satisfying exchange relationships.

_ is any direct and personal communication with customers to assess and satisfy their needs.

_ involve the number of viewers the programming attracts.

_ involves gathering and using information about customers to improve business decision making.