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Sports & Entertainment Marketing - Chapter 1

Quiz by Jan Timmerman

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36 questions
Show answers
  • Q1
    Customer needs should be the primary focus of marketing.
    False
    True
    30s
  • Q2
    Discretionary income is the amount individuals earn before deductions are removed from the pay.
    True
    False
    30s
  • Q3
    Selecting a good city to host the Super Bowl is an example of distribution of entertainment.
    True
    False
    30s
  • Q4
    The success of entertainment events depends on promotion to prospective customers.
    False
    True
    30s
  • Q5
    Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.
    True
    False
    30s
  • Q6
    Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.
    True
    False
    30s
  • Q7
    Celebrities have become increasingly involved in NASCAR.
    False
    True
    30s
  • Q8
    Sports marketing is a multi-billion-dollar global industry that has a major impact on the economy.
    True
    False
    30s
  • Q9
    Ambush marketing takes place when an organization is the sole sponsor of an event.
    True
    False
    30s
  • Q10
    Early television took promotion and advertising to a new level.
    True
    False
    30s
  • Q11
    Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.
    False
    True
    30s
  • Q12
    Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.
    True
    False
    30s
  • Q13
    Product/service management involves __________ products.
    developing
    All of these
    improving
    maintaining
    30s
  • Q14
    Marketing is the creation and maintenance of
    satisfying exchange relationships
    sales
    financial resources
    a favorable image
    30s
  • Q15
    Gathering and using information about customers to improve business decision making involves
    distribution
    product/service management
    marketing-information management
    promotion
    30s

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