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Sports & Entertainment Marketing - Chapter 4

Quiz by Jan Timmerman

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35 questions
Show answers
  • Q1
    About half of every dollar that individuals spend pays for marketing costs.
    False
    True
    30s
  • Q2
    The marketing concept requires maintenance of important relationships with customers.
    False
    True
    30s
  • Q3
    The increased standard of living in the United States has resulted in less discretionary income for consumers.
    True
    False
    30s
  • Q4
    Producers are the driving force behind the marketing concept.
    True
    False
    30s
  • Q5
    Young families spend entertainment dollars to attend sport events for their children.
    True
    False
    30s
  • Q6
    Two major goals of marketing are to determine what the economic market wants and how much they are willing to pay.
    True
    False
    30s
  • Q7
    Companies that have a comparative advantage are able to pass savings to their customers in the form of lower prices.
    False
    True
    30s
  • Q8
    Physiological needs include recognition and respect from others.
    True
    False
    30s
  • Q9
    Economic uncertainty has a direct impact on consumer purchases.
    False
    True
    30s
  • Q10
    The best strategy for a business to rise above the competition is to provide uncompromising, outstanding customer service.
    True
    False
    30s
  • Q11
    Teenagers in the United States spend billions of dollars annually, making them a desirable target market.
    False
    True
    30s
  • Q12
    Mystery guests are sometimes hired by companies to determine how well they are performing customer service.
    True
    False
    30s
  • Q13
    Today’s consumers
    have more choices for their discretionary income
    all of these
    consider benefits derived when making purchases
    are more mobile than ever before
    30s
  • Q14
    __________ is not part of Maslow’s Hierarchy of Needs.
    Self-actualization
    Security
    Physiological needs
    Financial stability
    30s
  • Q15
    Each of the following is an example of a market segment except
    the number of teenagers in the United States
    the number of students at a university who purchase season football tickets
    the number of freshmen at a four-year high school
    the number of female NASCAR fans
    30s

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