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Sports & Entertainment Marketing Test Review

Quiz by Maggie Maine

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10 questions
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  • Q1
    The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.
    ratings
    promotional connection
    gross impression
    entertainment marketing
    30s
  • Q2
    Common characteristics of a group, such as age, marital status, gender, and income level.
    rankings
    demographics
    psychographics
    entitlement
    30s
  • Q3
    Some type of performance that people are willing to spend their money and spare time watching.
    work
    promotion
    entertaiment
    30s
  • Q4
    The number of viewers a program attracts
    mass marketing
    prime collection
    distribution
    ratings
    30s
  • Q5
    All of the following factors are important to the success of sports EXCEPT
    celebrities
    new opportunities
    timing
    gross impressions
    30s
  • Q6
    A professional sports team decides to move to another city. This decision is part of
    marketing-information management
    channel management
    product management
    30s
  • Q7
    All of the following are demographics EXCEPT
    income
    price
    age
    marital status
    30s
  • Q8
    Which of the following does NOT demonstrate the emotional value of sports?
    buying season tickets each year to your college football games
    catching the latest baseball scores while watching the local news
    taking a vacation to go see the Olympics
    purchasing a jersey displaying your favorite team's mascot
    30s
  • Q9
    Entertainment marketers can receive instant feedback through
    Twitter
    the Internet
    Facebook
    all of these
    30s
  • Q10
    You are a famous athlete whose image is on t-shirts produced by LA Sports Products. You will receive 8% of the sales of these t-shirts. Each shirt sells for $32 at a major department store. During Q1, 8,200 shirts were sold. What is your share for Q1?
    $656
    $209,920
    $20,992
    $6560
    120s

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