Sports & Entertainment Marketing Test Review
Quiz by Maggie Maine
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10 questions
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- Q1The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.ratingspromotional connectiongross impressionentertainment marketing30s
- Q2Common characteristics of a group, such as age, marital status, gender, and income level.rankingsdemographicspsychographicsentitlement30s
- Q3Some type of performance that people are willing to spend their money and spare time watching.workpromotionentertaiment30s
- Q4The number of viewers a program attractsmass marketingprime collectiondistributionratings30s
- Q5All of the following factors are important to the success of sports EXCEPTcelebritiesnew opportunitiestiminggross impressions30s
- Q6A professional sports team decides to move to another city. This decision is part ofmarketing-information managementchannel managementproduct management30s
- Q7All of the following are demographics EXCEPTincomepriceagemarital status30s
- Q8Which of the following does NOT demonstrate the emotional value of sports?buying season tickets each year to your college football gamescatching the latest baseball scores while watching the local newstaking a vacation to go see the Olympicspurchasing a jersey displaying your favorite team's mascot30s
- Q9Entertainment marketers can receive instant feedback throughTwitterthe InternetFacebookall of these30s
- Q10You are a famous athlete whose image is on t-shirts produced by LA Sports Products. You will receive 8% of the sales of these t-shirts. Each shirt sells for $32 at a major department store. During Q1, 8,200 shirts were sold. What is your share for Q1?$656$209,920$20,992$6560120s