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Sports Marketing Final

Quiz by Ramsey Dolesh

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30 questions
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  • Q1
    Wilson Sporting Goods makes a variety of different product lines that are closely related, but their product mix is extensive with equipment in several sports categories.
    False
    True
    False
    True
    20s
  • Q2
    Fads have a long life cycle.
    True
    False
    False
    True
    20s
  • Q3
    One of the most influential people in sports marketing was Bill Veeck who believed that if he made the spectator’s time fun and memorable, they would return to more games.
    True
    False
    True
    False
    20s
  • Q4
    Qualitative research data is seldom useful to marketers because the data is drawn from inferences.
    False
    True
    False
    True
    20s
  • Q5
    Each decision the sports consumer makes involves an opportunity cost.
    True
    False
    True
    False
    20s
  • Q6
    The sports and entertainment industries are two of the most profitable industries in the United States.
    False
    True
    True
    False
    20s
  • Q7
    Sports goods are tangible, and sports services are intangible.
    True
    True
    False
    False
    20s
  • Q8
    High school, college, and recreational players are considered amateur athletes.
    True
    False
    True
    False
    20s
  • Q9
    Gander Mountain and Cabela’s are examples of generic brands.
    True
    False
    True
    False
    20s
  • Q10
    The purpose for sports promotion is to generate sales, attract a targeted audience, and help create a positive image.
    False
    True
    False
    True
    20s
  • Q11
    Unauthorized ticket sellers, or ____ affect pricing of sports events.
    sponsorship
    risk management
    piracy
    scalpers
    20s
  • Q12
    Which of the following is an international sporting event?
    figure skating
    soccer
    bike racing
    all of the above
    20s
  • Q13
    When businesses show this, they are contributing to the GDP.
    marketing concept
    marketing mix
    economic downturn
    profit
    20s
  • Q14
    Promotional packages for ____ may include licensing rights, stadium promotions, product sampling, signage, product sales, billboards, hospitality opportunities, receptions with the athletes, free tickets, and on-site merchandising opportunities.
    licensor
    sponsors
    endorsers
    licensee
    20s
  • Q15
    The use of this not only increases product exposure, it also provides an opportunity to reach different parts of the consumer market.
    indirect channels
    multiple channels
    market research
    direct channels
    20s

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