Sports Marketing Final | Quizalize

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Sports Marketing Final

Quiz by Ramsey Dolesh

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Q 1/30
Score 0
Wilson Sporting Goods makes a variety of different product lines that are closely related, but their product mix is extensive with equipment in several sports categories.
29

False
True
False
True

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30 questions

Show answers

Q1
Wilson Sporting Goods makes a variety of different product lines that are closely related, but their product mix is extensive with equipment in several sports categories.
False
True
False
True
20s
Q2
Fads have a long life cycle.
True
False
False
True
20s
Q3
One of the most influential people in sports marketing was Bill Veeck who believed that if he made the spectator’s time fun and memorable, they would return to more games.
True
False
True
False
20s
Q4
Qualitative research data is seldom useful to marketers because the data is drawn from inferences.
False
True
False
True
20s
Q5
Each decision the sports consumer makes involves an opportunity cost.
True
False
True
False
20s