Sports Marketing Final

Wilson Sporting Goods makes a variety of different product lines that are closely related, but their product mix is extensive with equipment in several sports categories.

Fads have a long life cycle.

One of the most influential people in sports marketing was Bill Veeck who believed that if he made the spectator’s time fun and memorable, they would return to more games.

Qualitative research data is seldom useful to marketers because the data is drawn from inferences.

Each decision the sports consumer makes involves an opportunity cost.

The sports and entertainment industries are two of the most profitable industries in the United States.

Sports goods are tangible, and sports services are intangible.

High school, college, and recreational players are considered amateur athletes.

Gander Mountain and Cabela’s are examples of generic brands.

The purpose for sports promotion is to generate sales, attract a targeted audience, and help create a positive image.

Unauthorized ticket sellers, or ____ affect pricing of sports events.

Which of the following is an international sporting event?

When businesses show this, they are contributing to the GDP.

Promotional packages for ____ may include licensing rights, stadium promotions, product sampling, signage, product sales, billboards, hospitality opportunities, receptions with the athletes, free tickets, and on-site merchandising opportunities.

The use of this not only increases product exposure, it also provides an opportunity to reach different parts of the consumer market.