Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
Give this quiz to my class
Q 1/15
Score 0
Evaluation of the political, economic, social, and technological factors in a certain market or geographic region that may impact the success of a business.
30
Situation Analysis
SWOT Analysis
PEST Analysis
Competition
Q 2/15
Score 0
Tool used to compare the strengths, weaknesses, opportunities, and threats of a product or company that competes with a business.
30
PEST Analysis
SWOT Analysis
Competition
Situation Analysis
15 questions
Q.
Evaluation of the political, economic, social, and technological factors in a certain market or geographic region that may impact the success of a business.
1
30 sec
Q.
Tool used to compare the strengths, weaknesses, opportunities, and threats of a product or company that competes with a business.
2
30 sec
Q.
Percentage of total sales in a market that is held by one business.
3
30 sec
Q.
Process of dividing a large market into smaller groups.
4
30 sec
Q.
Total sales per year for a specific product held by all the competing businesses.
5
30 sec
Q.
The specific group of customers whose needs and wants a company will focus on satisfying is the __________.
6
30 sec
Q.
Which is NOT one of the three main focuses of the marketing plan?
7
30 sec
Q.
A statement about what a company aspires to accomplish.
8
30 sec
Q.
Public relations, sales, advertising, and personal selling are parts of the:
9
30 sec
Q.
Two or more businesses attempting to attract the same customers.
10
30 sec
Q.
Document that describes a business, how it operates, and how it makes a profit.
11
30 sec
Q.
Who is responsible for writing the marketing plan?
12
30 sec
Q.
A financial plan for a period of time.
13
30 sec
Q.
Influences a customer's perception of a brand.
14
30 sec
Q.
A company message to customers of why a company exists.
