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Sports Marketing Unit 2 Quiz

Quiz by Will Cain

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15 questions
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  • Q1
    Evaluation of the political, economic, social, and technological factors in a certain market or geographic region that may impact the success of a business.
    Situation Analysis
    SWOT Analysis
    PEST Analysis
    Competition
    30s
  • Q2
    Tool used to compare the strengths, weaknesses, opportunities, and threats of a product or company that competes with a business.
    PEST Analysis
    SWOT Analysis
    Competition
    Situation Analysis
    30s
  • Q3
    Percentage of total sales in a market that is held by one business.
    Retail
    Market Share
    Market Potential
    Market Size
    30s
  • Q4
    Process of dividing a large market into smaller groups.
    Market Segmentation
    Market Potential
    Competition
    Long Division
    30s
  • Q5
    Total sales per year for a specific product held by all the competing businesses.
    Retail
    Market Share
    Market Size
    Market Potential
    30s
  • Q6
    The specific group of customers whose needs and wants a company will focus on satisfying is the __________.
    People Market
    Target market
    Mass market
    Everybody
    30s
  • Q7
    Which is NOT one of the three main focuses of the marketing plan?
    Marketing Configuration
    Marketing Strategies
    Marketing Tactics
    Marketing Goals
    30s
  • Q8
    A statement about what a company aspires to accomplish.
    Vision Statement
    Competition Statement
    Marketing Statement
    Idea Statement
    30s
  • Q9
    Public relations, sales, advertising, and personal selling are parts of the:
    Promotional Mix
    Place Mix
    Product Mix
    Price Mix
    30s
  • Q10
    Two or more businesses attempting to attract the same customers.
    Action Plan
    Competition
    Environmental Scan
    The Marketing Mix
    30s
  • Q11
    Document that describes a business, how it operates, and how it makes a profit.
    Market Share
    Market Analysis
    Mission Statement
    Business Plan
    30s
  • Q12
    Who is responsible for writing the marketing plan?
    Marketing Manager
    Clients
    The CEO
    Customers
    30s
  • Q13
    A financial plan for a period of time.
    Budget
    Bank Plan
    Metrics
    Tactics
    30s
  • Q14
    Influences a customer's perception of a brand.
    Strategies
    Product Positioning
    Metrics
    Ideas
    30s
  • Q15
    A company message to customers of why a company exists.
    Promotion
    Vision Statement
    Product Positioning
    Mission Statement
    30s

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