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Spread the word-LAP 4.01-Mkt'g Obj B only

Quiz by Tammy Tutterow

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13 questions
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  • Q1
    Which of the following is a false statement about the promotional mix:
    Advertising is the best promotional mix element.
    The promotional mix plays a key role in obtaining customers.
    120s
  • Q2
    Which of the following is a true statement about inexpensive, self-service products:
    They are in the decline stage of their life cycles.
    Sales promotion could promote these products successfully.
    Their promotional mix should emphasize personal selling.
    120s
  • Q3
    Personal selling would be a cost-effective form of promotion for which of the following products:
    garden rake
    Laptop computer
    Newspaper
    120s
  • Q4
    Johnson Quittles developed a new digital music player that made them innovators in the music industry. Considering the life cycle stage of the product, the company should design a promotional mix that will
    compare competing products.
    inform customers about the new product.
    phase out the product.
    be competitive with companies making similar products
    120s
  • Q5
    In which stage of a product’s life cycle would the least money be invested in product promotion?
    Pioneering
    Decline
    Maturity
    Growth
    120s
  • Q6
    What form of promotion is generally emphasized for complex, technical products sold to industrial users?
    Advertising
    Sales promotion
    Publicity
    Personal selling
    120s
  • Q7
    When planning the promotional mix, a business should consider which of the following target market factors:
    The stage of the product’s life cycle
    The type of product
    The company history
    The type and number of customers and their location
    120s
  • Q8
    If a manufacturer has chosen to advertise on national radio and in magazines, which of the following factors has influenced the promotional mix:
    Technical aspects of the product
    Limited promotional funds
    Geographical location of the market
    120s
  • Q9
    When the promotional mix for a product is affected by the path the product takes from the producer to the ultimate consumer, the mix is being influenced by the product’s
    market
    life cycle
    consumers
    distribution channel
    120s
  • Q10
    The Sandlot Company promotes its products to intermediaries who then promote the products to customers. The Sandlot Company is using a(n) __________ promotional strategy.
    decreasing
    push
    pull
    increasing
    120s
  • Q11
    Cool Cola recently developed a new flavor of soda. The company has generated customer interest in the new product via television commercials and coupons. As a result, wholesalers and retailers are buying the new soda from Cool Cola to meet customer demand. This is an example of a(n) __________ promotional strategy.
    increasing
    decreasing
    pull
    push
    120s
  • Q12
    Should businesses rely solely on their previous promotional mixes?
    No, promotional budgets decrease each year.
    No, there may be other, more successful mixes to try.
    Yes, there is usually one promotional mix that is best.
    120s
  • Q13
    Competing businesses within the same industry usually react to each other’s promotional mixes by
    reducing their promotional budgets.
    playing follow the leader.
    trying not to outdo each other.
    120s

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