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Strategic Market Entry

Quiz by Manie Spoelstra

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20 questions
Show answers
  • Q1
    When Disney decided to build a park in Paris, the French government gave Disney prime farmland just outside the city limits. This is most likely an example of a firm expanding overseas due to ________.
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    Florida weather
    Florida tax levels
    global competition
    Provision of incentives
  • Q2
    Roch, a Swiss chocolate company, recently opened a manufacturing unit in Spain. The purpose of this move was that Roch wanted to avoid Spain's high import tariffs. Which of the following reasons prompted Roch to open the manufacturing unit in Spain?
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    Growth opportunities
    High tax in Switzerland
    Trade barriers
    Customer demands
  • Q3
    The....................... are strategic models that are very effective in determining the competitiveness within an industry.
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    Brain Path Diagrams
    Cause-and-Effect Diagrams
    Environmental Scanning
    SWOT and Porter analysis
  • Q4
    ________ is an ideal strategy for small businesses with few financial and managerial resources for direct investment abroad.
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    Joint Venture
    Turnkey Operation
  • Q5
    Which of the following is the first step in the planning phase of a strategic management process?
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    Assessment of the external environment that the firm will face in the future
    Analysis of the firm's relative capabilities to deal successfully with the external environment
    Establishing the company's mission
    Seeking alternative strategies using competitive analysis
  • Q6
    Chemawat (in Deresky) developed a CAGE strategy of global entry that is an abbreviation of
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    Conflict, Administrative, Geopolitical and Cultural potential
    Cultural, Administrative, Geo-political and Electronic level
    Cultural, Administrative, Geographical, and Economic Distance
    Cooperation, Administrative, Geo-political and ethnical distance
  • Q7
    Panera Bread is a chain of cafes serving sandwiches, soups, and freshly baked bread. The company began in 1981 with stores primarily located along the east coast of the United States. Since then, the firm has expanded to over 1,300 locations throughout the United States and Canada. The firm has strong earnings and has been designated by Business Week as a "Significant Growth Company." Panera Bread executives are considering the idea of expanding globally by opening cafes in Asia through a franchising strategy. Which of the following, if true, undermines the argument that Panera Bread should expand into Asia through franchising?
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    Many Panera Bread managers have expressed interest in relocating to Asia.
    Quality control is a high priority for Panera Bread.
    Panera Bread wants to access the Asian market quickly.
    Panera Bread's primary competitor has already expanded to Asia.
  • Q8
    The use of professional or skilled workers located in countries other than that of the home country is referred to as ________.
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  • Q9
    Which of the following is a contractual entry mode?
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    Turnkey operation
    Strategic alliances
    Wholly owned subsidiaries
    Joint venture
  • Q10
    Which of the following strategies would most likely be used by a non-European company wanting to gain quick entry inside the European community?
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    International joint venture
    Greenfield Operation
    Turnkey operation
  • Q11
    ________ are partnerships between two or more firms that decide they can better pursue their mutual goals by combining their resources as well as their existing distinctive competitive advantages.
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    Strategic alliances
    Foreign acquisition
    Greenfield operation
  • Q12
    The process of relocation production facilities to some newly preferred locations or home is called (according to Deresky)
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    Contract manufacturing
  • Q13
    All of the following would be examples of international joint ventures EXCEPT ________.
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    two Venezuelan companies sharing ownership of a company in Venezuela
    a government-owned company from China sharing ownership with an Australian company in Panama
    Japanese companies sharing ownership of a company in Canada
    a Danish company sharing ownership with a South African company in South Africa
  • Q14
    Which of the following is the most beneficial aspect of an international joint venture?
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    the partner's local contacts and markets will be utilized
    the international partner receives the entire profit
    the entire cost of production will be borne by the local partner
    the responsibility of risks is solely taken by the international partner
  • Q15
    Trout Corp., Kirgo Ltd., and Sturgeon Inc., three of the leading construction companies in the United States, have decided to join hands and create a new cement manufacturing company. According to their agreement, Trout Corp. will have 50 percent equity, Kirgo Ltd. will have 20 percent equity, and Sturgeon Inc. will have 30 percent equity. In this given scenario, Sturgeon Inc. is referred to as a ________.
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    minority JV partner
    key voting partner
    majority JV partner
    silent partner

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