Strategic Market Entry
Quiz by Manie Spoelstra
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- Q 1/20Score 0When Disney decided to build a park in Paris, the French government gave Disney prime farmland just outside the city limits. This is most likely an example of a firm expanding overseas due to ________.29Florida weatherFlorida tax levelsglobal competitionProvision of incentives
20 questions
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- Q1When Disney decided to build a park in Paris, the French government gave Disney prime farmland just outside the city limits. This is most likely an example of a firm expanding overseas due to ________.Florida weatherFlorida tax levelsglobal competitionProvision of incentives60s
- Q2Roch, a Swiss chocolate company, recently opened a manufacturing unit in Spain. The purpose of this move was that Roch wanted to avoid Spain's high import tariffs. Which of the following reasons prompted Roch to open the manufacturing unit in Spain?Growth opportunitiesHigh tax in SwitzerlandTrade barriersCustomer demands60s
- Q3The....................... are strategic models that are very effective in determining the competitiveness within an industry.Brain Path DiagramsCause-and-Effect DiagramsEnvironmental ScanningSWOT and Porter analysis60s
- Q4________ is an ideal strategy for small businesses with few financial and managerial resources for direct investment abroad.LicensingJoint VentureFranchisingTurnkey Operation60s
- Q5Which of the following is the first step in the planning phase of a strategic management process?Assessment of the external environment that the firm will face in the futureAnalysis of the firm's relative capabilities to deal successfully with the external environmentEstablishing the company's missionSeeking alternative strategies using competitive analysis60s
- Q6Chemawat (in Deresky) developed a CAGE strategy of global entry that is an abbreviation ofConflict, Administrative, Geopolitical and Cultural potentialCultural, Administrative, Geo-political and Electronic levelCultural, Administrative, Geographical, and Economic DistanceCooperation, Administrative, Geo-political and ethnical distance60s
- Q7Panera Bread is a chain of cafes serving sandwiches, soups, and freshly baked bread. The company began in 1981 with stores primarily located along the east coast of the United States. Since then, the firm has expanded to over 1,300 locations throughout the United States and Canada. The firm has strong earnings and has been designated by Business Week as a "Significant Growth Company." Panera Bread executives are considering the idea of expanding globally by opening cafes in Asia through a franchising strategy. Which of the following, if true, undermines the argument that Panera Bread should expand into Asia through franchising?Many Panera Bread managers have expressed interest in relocating to Asia.Quality control is a high priority for Panera Bread.Panera Bread wants to access the Asian market quickly.Panera Bread's primary competitor has already expanded to Asia.120s
- Q8The use of professional or skilled workers located in countries other than that of the home country is referred to as ________.ExpatriationImportationLicensingOutsourcing60s
- Q9Which of the following is a contractual entry mode?Turnkey operationStrategic alliancesWholly owned subsidiariesJoint venture60s
- Q10Which of the following strategies would most likely be used by a non-European company wanting to gain quick entry inside the European community?International joint ventureGreenfield OperationTurnkey operationOffshoring60s
- Q11________ are partnerships between two or more firms that decide they can better pursue their mutual goals by combining their resources as well as their existing distinctive competitive advantages.Strategic alliancesFranchisingForeign acquisitionGreenfield operation60s
- Q12The process of relocation production facilities to some newly preferred locations or home is called (according to Deresky)OffshoringContract manufacturingReshapingReshoring60s
- Q13All of the following would be examples of international joint ventures EXCEPT ________.two Venezuelan companies sharing ownership of a company in Venezuelaa government-owned company from China sharing ownership with an Australian company in PanamaJapanese companies sharing ownership of a company in Canadaa Danish company sharing ownership with a South African company in South Africa60s
- Q14Which of the following is the most beneficial aspect of an international joint venture?the partner's local contacts and markets will be utilizedthe international partner receives the entire profitthe entire cost of production will be borne by the local partnerthe responsibility of risks is solely taken by the international partner60s
- Q15Trout Corp., Kirgo Ltd., and Sturgeon Inc., three of the leading construction companies in the United States, have decided to join hands and create a new cement manufacturing company. According to their agreement, Trout Corp. will have 50 percent equity, Kirgo Ltd. will have 20 percent equity, and Sturgeon Inc. will have 30 percent equity. In this given scenario, Sturgeon Inc. is referred to as a ________.minority JV partnerkey voting partnermajority JV partnersilent partner120s
