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Study unit 2: The marketing environment

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15 questions
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  • Q1
    The marketing environment consists of...
    consumers, competitors and suppliers
    Political, international, physical, technological, economic and socio cultural variables
    micro, macro and market environments
    the mission, marketing objectives, resources, skills and abilities and the marketing instruments
    30s
  • Q2
    Which environment refers to the internal variables that can be controlled by management?
    Macro-environment
    Market-environment
    Micro-environment
    30s
  • Q3
    Which environment includes variables, such as the staff to be appointed, funds to be used, the mission statement and the marketing objectives of the organisation?
    Macro-environment
    Micro-environment
    Market-environment
    30s
  • Q4
    Which environment refers to the environment that can be influenced or partially controlled by management?
    Micro-environment
    Market-environment
    Macro-environment
    30s
  • Q5
    Which environment includes variables outside of the business such as consumers, competitors and suppliers?
    Market-environment
    Micro-environment
    Macro-environment
    30s
  • Q6
    Which environment refers to external forces which the individual business cannot influence, but which directly or indirectly influence the business?
    Market-environment
    Macro-environment
    Micro-environment
    30s
  • Q7
    Which environment includes variables outside of the business such as the economy, political and technological factors?
    Macro-environment
    Micro-environment
    Market-environment
    30s
  • Q8
    Individuals and households who buy goods and services for personal consumption.
    Industrial markets
    Government markets
    Reseller markets
    Consumer markets
    30s
  • Q9
    Organisations that buy goods and services for further processing or for use in their manufacturing process.
    Industrial markets
    Consumer markets
    Government markets
    Reseller markets
    30s
  • Q10
    Buy goods and services and resell them at a profit
    Industrial markets
    Reseller markets
    Consumer markets
    Government markets
    30s
  • Q11
    When a business is marketing a product that has no real substitutes.
    oligopoly
    monopolistic competition
    monopoly
    perfect competition
    30s
  • Q12
    When there are relatively few businesses marketing a particular product, and they control much of its supply.
    perfect competition
    monopoly
    monopolistic competition
    oligopoly
    30s
  • Q13
    When a large number of businesses market the same or similar products.
    perfect competition
    oligopoly
    monopolistic competition
    monopoly
    30s
  • Q14
    A market with an unlimited number of sellers, not one of which could significantly influence the price or supply of the products.
    oligopoly
    perfect competition
    monopoly
    monopolistic competition
    30s
  • Q15
    A SWOT analysis consists of strengths, weaknesses, opportunities and threats.
    True
    False
    30s

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