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15 questions
Show answers
- Q1The marketing environment consists of...consumers, competitors and suppliersPolitical, international, physical, technological, economic and socio cultural variablesmicro, macro and market environmentsthe mission, marketing objectives, resources, skills and abilities and the marketing instruments30s
- Q2Which environment refers to the internal variables that can be controlled by management?Macro-environmentMarket-environmentMicro-environment30s
- Q3Which environment includes variables, such as the staff to be appointed, funds to be used, the mission statement and the marketing objectives of the organisation?Macro-environmentMicro-environmentMarket-environment30s
- Q4Which environment refers to the environment that can be influenced or partially controlled by management?Micro-environmentMarket-environmentMacro-environment30s
- Q5Which environment includes variables outside of the business such as consumers, competitors and suppliers?Market-environmentMicro-environmentMacro-environment30s
- Q6Which environment refers to external forces which the individual business cannot influence, but which directly or indirectly influence the business?Market-environmentMacro-environmentMicro-environment30s
- Q7Which environment includes variables outside of the business such as the economy, political and technological factors?Macro-environmentMicro-environmentMarket-environment30s
- Q8Individuals and households who buy goods and services for personal consumption.Industrial marketsGovernment marketsReseller marketsConsumer markets30s
- Q9Organisations that buy goods and services for further processing or for use in their manufacturing process.Industrial marketsConsumer marketsGovernment marketsReseller markets30s
- Q10Buy goods and services and resell them at a profitIndustrial marketsReseller marketsConsumer marketsGovernment markets30s
- Q11When a business is marketing a product that has no real substitutes.oligopolymonopolistic competitionmonopolyperfect competition30s
- Q12When there are relatively few businesses marketing a particular product, and they control much of its supply.perfect competitionmonopolymonopolistic competitionoligopoly30s
- Q13When a large number of businesses market the same or similar products.perfect competitionoligopolymonopolistic competitionmonopoly30s
- Q14A market with an unlimited number of sellers, not one of which could significantly influence the price or supply of the products.oligopolyperfect competitionmonopolymonopolistic competition30s
- Q15A SWOT analysis consists of strengths, weaknesses, opportunities and threats.TrueFalse30s