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Study unit 3: Marketing research

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26 questions
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  • Q1
    Put the steps in the marketing research process in the correct order:
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q2
    The process of gathering and analysing data based on solving a problem or exploiting an opportunity and then reporting information on this opportunity or problem in such a way that marketing management can utilise it in its decision-making is called ...
    marketing research
    probability sampling
    quantitative research
    marketing
    30s
  • Q3
    Market research adds value by identifying employee needs
    True
    False
    30s
  • Q4
    Market research adds value by helping companies plan ahead.
    True
    False
    30s
  • Q5
    Market research adds value by making it possible to improve its competitive advantage
    True
    False
    30s
  • Q6
    Relevance, data quality, timely information and information completeness is characteristics of valuable information.
    False
    True
    30s
  • Q7
    Which ONE of the following is not part of the extensive marketing information system?
    marketing research subsystem
    statistical subsystem
    external reporting subsystem
    marketing intelligence subsystem
    30s
  • Q8
    Accounting, production, sales, engineering and goods returned reports can be found in the … subsystem.
    marketing research
    marketing intelligence
    statistical
    internal reporting
    30s
  • Q9
    Procedures and sources whereby management obtains information concerning current and relevant occurrences in the marketing environment is part of the …. subsystem.
    statistical
    marketing research
    marketing intelligence
    internal reporting
    30s
  • Q10
    The creation of projections, scenarios and models, which provide a better grasp of the alternatives for decision-making is part of the …. subsystem.
    internal reporting
    marketing research
    marketing intelligence
    statistical
    30s
  • Q11
    Which subsystem gathers information not collected by the other MIS component subsystems.
    marketing research
    internal reporting
    statistical
    marketing intelligence
    30s
  • Q12
    Tentative solutions or actions for the problem or opportunity is called a/an
    Hypothesis
    Research design
    Data collection instrument
    Objective
    30s
  • Q13
    Once the problem has been identified and clearly defined, and hypotheses have been formulated, the researcher can determine the ...
    Data collection instrument
    Objectives
    Research design
    30s
  • Q14
    To explore is a type of objective in marketing research.
    True
    False
    30s
  • Q15
    The forecasting of future values such as sales income is an example of which type of objective?
    Exploratory
    Descriptive
    Predictive
    30s

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