Put the steps in the evaluation of a potential target market in the correct order:

Put the steps of the positioning process in the correct order:

When the heterogeneous market is divided into fairly homogeneous subsets of customers it is called …

The process of deciding which segment(s) to pursue is called …

When the company must decide how to compete effectively in a market and need to make a decision concerning the competitive advantage to be achieved it is called …

An advantage of segmentation is that it increases costs and market share on various marketing activities which result in higher profit margins.

An advantage of segmentation is that funds can be allocated better.

Which one of the following is NOT a prerequisite for market segmentation?

A disadvantage of segmentation is that it is very expensive and only covers a limited market.

Which one of the following is NOT a prerequisite for market segmentation?

Demographic segmentation bases include…

Geographic segmentation bases include…

Psychographic segmentation bases include…

Behavioural segmentation bases include…

LSM is taken into account with … segmentation.

Conformists, transitionals, progressives, non-conformists and today-ers are part of … segmentation.

Segment size and growth possibilities are criteria for selecting a positioning method.

Compatibility with the enterprise’s objectives and cost of reaching the target market are criteria for selecting a potential target market.

The market is viewed as one big market with no individual segment thus using one marketing mix for the entire market.

A firm selects a market niche for targeting its marketing efforts.

A firm that chooses to serve two or more well-defined market segments and develops a distinct marketing mix for each.

An unimaginative product offering is a disadvantage of … targeting

Potential savings on production or marketing costs is an advantage of … targeting.

Segments that are too small or changing is a disadvantage of … targeting.

Greater financial success is an advantage of … targeting.

Positioning maps assist marketers to develop focused marketing mixes or strategies.

Firms can position according to attribute, product user and emotions.

Competitor, emotions, price and quality and product class are all …

When customers have only a vague idea of a particular brand, the brand suffers from … positioning.

Buyers may have a very narrow image of a brand; in this case the brand suffers from ... positioning.

When the marketer changes the positioning of the brand too frequently the brand suffers from … positioning.

When the claims made about a brand are hard to believe or too good to be true, the brand suffers from ... positioning.