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Study unit 5 - 7: Segmentation, targeting and positioning

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32 questions
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  • Q1
    Put the steps in the evaluation of a potential target market in the correct order:
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q2
    Put the steps of the positioning process in the correct order:
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q3
    When the heterogeneous market is divided into fairly homogeneous subsets of customers it is called …
    positioning
    segmentation
    targeting
    30s
  • Q4
    The process of deciding which segment(s) to pursue is called …
    segmentation
    positioning
    targeting
    30s
  • Q5
    When the company must decide how to compete effectively in a market and need to make a decision concerning the competitive advantage to be achieved it is called …
    segmentation
    targeting
    positioning
    30s
  • Q6
    An advantage of segmentation is that it increases costs and market share on various marketing activities which result in higher profit margins.
    True
    False
    30s
  • Q7
    An advantage of segmentation is that funds can be allocated better.
    False
    True
    30s
  • Q8
    Which one of the following is NOT a prerequisite for market segmentation?
    It must be accessible
    It must be small enough
    It must be measurable
    It must be actionable
    30s
  • Q9
    A disadvantage of segmentation is that it is very expensive and only covers a limited market.
    False
    True
    30s
  • Q10
    Which one of the following is NOT a prerequisite for market segmentation?
    It must be actionable
    It must be identical
    It must be accessible
    It must be large enough
    30s
  • Q11
    Demographic segmentation bases include…
    Lifestyle and personality
    Region and climate
    Loyalty status and purchase occasion
    Age and annual income
    30s
  • Q12
    Geographic segmentation bases include…
    Lifestyle and personality
    Region and climate
    Loyalty status and purchase occasion
    Age and annual income
    30s
  • Q13
    Psychographic segmentation bases include…
    Loyalty status and purchase occasion
    Region and climate
    Age and annual income
    Lifestyle and personality
    30s
  • Q14
    Behavioural segmentation bases include…
    Lifestyle and personality
    Loyalty status and purchase occasion
    Age and annual income
    Region and climate
    30s
  • Q15
    LSM is taken into account with … segmentation.
    Geographic
    Demographic
    Behavioural
    Psychographic
    30s

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