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Study unit 8: The marketing mix

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17 questions
Show answers
  • Q1
    A set of marketing tools that the business makes use of to implement its marketing strategy to produce the response it desires from the target market, which is almost always for the customer to purchase the its products and/or services is called the …
    control
    product decision
    marketing mix
    segmentation
    30s
  • Q2
    The marketing mix consists of product, price, planning and promotion.
    False
    True
    30s
  • Q3
    The marketing mix consists of product, price, place and promotion.
    False
    True
    30s
  • Q4
    The goods-and-services combination that the company offers to the customers it has decided to target is the … element of the marketing mix.
    Product
    Price
    Promotion
    Place
    30s
  • Q5
    The amount of money that the customer has to exchange for the product is the … element of the marketing mix.
    Place
    Price
    Product
    Promotion
    30s
  • Q6
    The activities that need to take place in order for the product to be made available to customers is the … element of the marketing mix.
    Product
    Promotion
    Place
    Price
    30s
  • Q7
    The activities that the business uses to communicate to the target market the benefits of the product, as well as to persuade them to purchase the product is the … element of the marketing mix.
    Product
    Promotion
    Place
    Price
    30s
  • Q8
    The key component in the marketing offering is the …
    Place
    Price
    Promotion
    Product
    30s
  • Q9
    The marketer needs to make decisions regarding the range of products and/or services that the business wishes to offer, this is known as the ...
    augmented product
    product mix
    product value
    basic product
    30s
  • Q10
    The marketer could either decide to extend the product mix through product diversification or to reduce the product mix through specialisation this is known as developing product strategies.
    False
    True
    30s
  • Q11
    Other product-related issues that have to be considered are the branding decisions and how to raise awareness about the product or brand within the selected target market.
    True
    False
    30s
  • Q12
    The marketer’s role in generating revenue for the business is to establish the price sensitivity of the employees, which will contribute to establishing the basic price that the business can set for the product offering.
    False
    True
    30s
  • Q13
    Price can be calculated by taking into consideration the basis of costs, demand for the product and the competitive pricing structures, all of which are able to influence the setting of a price.
    True
    False
    30s
  • Q14
    The marketer’s task in distribution is to determine what intensity of distribution is needed to meet the market’s needs and wants and to then establish the necessary channel.
    True
    False
    30s
  • Q15
    The different types of distribution intensities are intensive, selective or exclusive.
    True
    False
    30s

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