Study unit 8: The marketing mix
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17 questions
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- Q1A set of marketing tools that the business makes use of to implement its marketing strategy to produce the response it desires from the target market, which is almost always for the customer to purchase the its products and/or services is called the …controlproduct decisionmarketing mixsegmentation30sEditDelete
- Q2The marketing mix consists of product, price, planning and promotion.FalseTrue30sEditDelete
- Q3The marketing mix consists of product, price, place and promotion.FalseTrue30sEditDelete
- Q4The goods-and-services combination that the company offers to the customers it has decided to target is the … element of the marketing mix.ProductPricePromotionPlace30sEditDelete
- Q5The amount of money that the customer has to exchange for the product is the … element of the marketing mix.PlacePriceProductPromotion30sEditDelete
- Q6The activities that need to take place in order for the product to be made available to customers is the … element of the marketing mix.ProductPromotionPlacePrice30sEditDelete
- Q7The activities that the business uses to communicate to the target market the benefits of the product, as well as to persuade them to purchase the product is the … element of the marketing mix.ProductPromotionPlacePrice30sEditDelete
- Q8The key component in the marketing offering is the …PlacePricePromotionProduct30sEditDelete
- Q9The marketer needs to make decisions regarding the range of products and/or services that the business wishes to offer, this is known as the ...augmented productproduct mixproduct valuebasic product30sEditDelete
- Q10The marketer could either decide to extend the product mix through product diversification or to reduce the product mix through specialisation this is known as developing product strategies.FalseTrue30sEditDelete
- Q11Other product-related issues that have to be considered are the branding decisions and how to raise awareness about the product or brand within the selected target market.TrueFalse30sEditDelete
- Q12The marketer’s role in generating revenue for the business is to establish the price sensitivity of the employees, which will contribute to establishing the basic price that the business can set for the product offering.FalseTrue30sEditDelete
- Q13Price can be calculated by taking into consideration the basis of costs, demand for the product and the competitive pricing structures, all of which are able to influence the setting of a price.TrueFalse30sEditDelete
- Q14The marketer’s task in distribution is to determine what intensity of distribution is needed to meet the market’s needs and wants and to then establish the necessary channel.TrueFalse30sEditDelete
- Q15The different types of distribution intensities are intensive, selective or exclusive.TrueFalse30sEditDelete
- Q16The marketer need to decide which channel to use, what message to deliver, what media to use, what size budget is required and which promotional support activities will have to be implemented.TrueFalse30sEditDelete
- Q17The selection of the media is straightforward and no special attention is required.TrueFalse30sEditDelete