Feel free to use or edit a copy
includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Measure skills
from any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
With a free account, teachers can
- edit the questions
- save a copy for later
- start a class game
- automatically assign follow-up activities based on students’ scores
- assign as homework
- share a link with colleagues
- print as a bubble sheet
16 questions
Show answers
- Q1Put the steps of the marketing evaluation and control model in the correct order:Users re-arrange answers into correct orderJumble30s
- Q2When planning a marketing strategy, marketers must follow up by implementing and controlling it efficiently, because it is senseless to spend vast sums of money on the planning stage if the plans are not implemented properly.TrueFalse30s
- Q3Which one of the following is NOT a component of strategic marketing management?PlanningControlAdvisingImplementation30s
- Q4When an organisation’s primary objectives are determined and certain courses of action are adopted to achieve these objectives it is called …tactical planningstrategic marketingstrategic planning30s
- Q5Concentrates on shorter-term actions and focuses on activities that must be completed in the near future.tactical planningstrategic planningstrategic marketing30s
- Q6Which one of the following is one of the most central marketing activities that always begins with information gathering?ControlImplementationPlanning30s
- Q7Providing a logical basis for decision-making is an advantage of planning.FalseTrue30s
- Q8Consistency, responsibility, communication and commitment are all …Characteristics of marketingBenefits of marketing plansFactors of strategic planning30s
- Q9Activities that an organisation performs well and that set it apart from its competitors.WeaknessesStrengthsThreatsOpportunities30s
- Q10Activities that an organisation should improve on to keep competitors from gaining advantageWeaknessesStrengthsThreatsOpportunities30s
- Q11Situations in the marketing environment from which the organisation can benefit if it takes advantage of them.StrengthsThreatsOpportunitiesWeaknesses30s
- Q12Situations in the marketing environment that the organisation cannot use to its advantage, but instead pose a threat to the organisation’s profitability.WeaknessesOpportunitiesStrengthsThreats30s
- Q13The process of putting marketing strategies into action is called …controlplanningimplementation30s
- Q14The strategy that was decided on during the planning phase is called the …realised strategyintended strategymarketing strategytactical strategy30s
- Q15The strategy that actually takes place is called the …tactical strategyrealised strategymarketing strategyintended strategy30s