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Study unit 9:The planning, implementation and control process

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16 questions
Show answers
  • Q1
    Put the steps of the marketing evaluation and control model in the correct order:
    Users re-arrange answers into correct order
    Jumble
    30s
    Edit
    Delete
  • Q2
    When planning a marketing strategy, marketers must follow up by implementing and controlling it efficiently, because it is senseless to spend vast sums of money on the planning stage if the plans are not implemented properly.
    True
    False
    30s
    Edit
    Delete
  • Q3
    Which one of the following is NOT a component of strategic marketing management?
    Planning
    Control
    Advising
    Implementation
    30s
    Edit
    Delete
  • Q4
    When an organisation’s primary objectives are determined and certain courses of action are adopted to achieve these objectives it is called …
    tactical planning
    strategic marketing
    strategic planning
    30s
    Edit
    Delete
  • Q5
    Concentrates on shorter-term actions and focuses on activities that must be completed in the near future.
    tactical planning
    strategic planning
    strategic marketing
    30s
    Edit
    Delete
  • Q6
    Which one of the following is one of the most central marketing activities that always begins with information gathering?
    Control
    Implementation
    Planning
    30s
    Edit
    Delete
  • Q7
    Providing a logical basis for decision-making is an advantage of planning.
    False
    True
    30s
    Edit
    Delete
  • Q8
    Consistency, responsibility, communication and commitment are all …
    Characteristics of marketing
    Benefits of marketing plans
    Factors of strategic planning
    30s
    Edit
    Delete
  • Q9
    Activities that an organisation performs well and that set it apart from its competitors.
    Weaknesses
    Strengths
    Threats
    Opportunities
    30s
    Edit
    Delete
  • Q10
    Activities that an organisation should improve on to keep competitors from gaining advantage
    Weaknesses
    Strengths
    Threats
    Opportunities
    30s
    Edit
    Delete
  • Q11
    Situations in the marketing environment from which the organisation can benefit if it takes advantage of them.
    Strengths
    Threats
    Opportunities
    Weaknesses
    30s
    Edit
    Delete
  • Q12
    Situations in the marketing environment that the organisation cannot use to its advantage, but instead pose a threat to the organisation’s profitability.
    Weaknesses
    Opportunities
    Strengths
    Threats
    30s
    Edit
    Delete
  • Q13
    The process of putting marketing strategies into action is called …
    control
    planning
    implementation
    30s
    Edit
    Delete
  • Q14
    The strategy that was decided on during the planning phase is called the …
    realised strategy
    intended strategy
    marketing strategy
    tactical strategy
    30s
    Edit
    Delete
  • Q15
    The strategy that actually takes place is called the …
    tactical strategy
    realised strategy
    marketing strategy
    intended strategy
    30s
    Edit
    Delete
  • Q16
    The purpose of control and monitoring includes demonstrating accountability through transparency and accountability.
    False
    True
    30s
    Edit
    Delete

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