Study unit 9:The planning, implementation and control process

Put the steps of the marketing evaluation and control model in the correct order:

When planning a marketing strategy, marketers must follow up by implementing and controlling it efficiently, because it is senseless to spend vast sums of money on the planning stage if the plans are not implemented properly.

Which one of the following is NOT a component of strategic marketing management?

When an organisation’s primary objectives are determined and certain courses of action are adopted to achieve these objectives it is called …

Concentrates on shorter-term actions and focuses on activities that must be completed in the near future.

Which one of the following is one of the most central marketing activities that always begins with information gathering?

Providing a logical basis for decision-making is an advantage of planning.

Consistency, responsibility, communication and commitment are all …

Activities that an organisation performs well and that set it apart from its competitors.

Activities that an organisation should improve on to keep competitors from gaining advantage

Situations in the marketing environment from which the organisation can benefit if it takes advantage of them.

Situations in the marketing environment that the organisation cannot use to its advantage, but instead pose a threat to the organisation’s profitability.

The process of putting marketing strategies into action is called …

The strategy that was decided on during the planning phase is called the …

The strategy that actually takes place is called the …