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Superhuman

Quiz by Tess lewis

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20 questions
Show answers
  • Q1
    What is the aim of the Super. Human. advertisement?
    To promote Channel 4's coverage of the Paralympics
    To encourage more people to participate in Paralympic sports
    To challenge perceptions of disability and present Paralympians in a more positive and relatable way
    To raise funds for the Paralympic Games
    30s
  • Q2
    Who produced the Super. Human. Tokyo 2020 Paralympic Games advertisement?
    house creative agency 4Creative
    Serial Pictures
    Somesuch
    Channel 4
    30s
  • Q3
    What sub-genre does the Super. Human. advertisement belong to?
    Sport advertisements
    Political advertisements
    Product advertisements
    Charity advertisements and advertisements raising awareness
    30s
  • Q4
    Which song is used as the soundtrack in the Super. Human. advertisement?
    Happy Birthday
    We Will Rock You
    So You Want to be a Boxer
    Eye of the Tiger
    30s
  • Q5
    What was the target audience for the Super. Human. advertisement?
    Professional athletes
    Channel 4 viewers, sport fans, and individuals seeking inclusive representations
    Elderly individuals
    Children and adolescents
    30s
  • Q6
    What was the intended impact of the Super. Human. advertisement?
    To challenge misconceptions about disability and create positive representations of Paralympians
    To raise awareness for the Paralympic Games
    To showcase the struggles of disabled athletes
    To inspire individuals to become Paralympic athletes
    30s
  • Q7
    Which theoretical perspective suggests that meanings are communicated through signs?
    Structuralism - Claude Lévi-Strauss
    Reception theory - Stuart Hall
    Cultivation theory - George Gerbner
    Semiotics - Roland Barthes
    30s
  • Q8
    According to Stuart Hall's theory of representation, what can stereotyping lead to?
    Acceptance of diverse identities
    The creation of positive narratives
    Equal representation of all social groups
    Inequalities of power and the construction of excluded groups as different
    30s
  • Q9
    What is the aim of the Super. Human. advertisement according to David Gauntlett's theory of identity?
    To promote the Paralympic Games as a whole
    To challenge conventional ideas of identity
    To give visible recognition to disabled people and represent them positively in the media
    To redefine what it means to be disabled
    30s
  • Q10
    What does the Super. Human. advertisement seek to challenge in terms of audience perception?
    Perceptions of Paralympic Games coverage
    Perceptions of sport and athleticism
    Perceptions of disability and common misconceptions about disabled people
    Perceptions of advertising conventions
    30s
  • Q11
    What is the narrative focus of the advertisement?
    The sacrifices made by Paralympic athletes
    The lives and battles of Paralympic athletes through training
    The achievements of Paralympic athletes
    The dreams and aspirations of Paralympic athletes
    30s
  • Q12
    How does the advertisement challenge stereotypes of disabled athletes?
    By portraying them as high-performance athletes in their own right
    By emphasizing their disability over their abilities
    By celebrating them as 'superhumans'
    By pitying them as victims
    30s
  • Q13
    What is the overall aim of the advertisement?
    To raise awareness of disabilities
    To promote the Paralympic Games
    To inspire disabled athletes
    To challenge audience perceptions of disability
    30s
  • Q14
    Who is the target audience for the advertisement?
    Disabled individuals and their families
    Athletes competing in the Paralympics
    Channel 4's advertisers
    Channel 4 viewers, sport fans, and those seeking inclusive representations
    30s
  • Q15
    How does the advertisement address its audience?
    Through a voice-over and serious mode of address
    Through shock tactics and uncomfortable visuals
    Through personalization, technical codes, and positive representations
    Through repetition and familiarity
    30s

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