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SWOT Quiz

Quiz by Saratchaporn Areekul

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10 questions
Show answers
  • Q1
    In 2009, Ben&Jerry's Chunky Monkey Ice cream flavour was named in a Top 10 list of the best ice cream in London because of the quality of the product itself. Which element in SWOT analysis this information relies on?
    Strength
    Weakness
    Opportunity
    Threat
    30s
  • Q2
    Much of their target market is constantly changing its product preferences. That coupled with a decrease in household sizes and discretionary income, has left sales flat in recent year. Which element in SWOT analysis this information relies on?
    Strength
    Threat
    Weakness
    Opportunity
    30s
  • Q3
    Most of consumers right now prefer to consume environmental friendly products, therefore in 2009, Ben&Jerry's announced plans to roll out the country's first HFC-free freezers, that would be sold to grocery stores and would not emit harmful chemicals into the atmosphere. Which element in SWOT analysis this information relies on?
    Opportunity
    Strength
    Weakness
    Threat
    30s
  • Q4
    Due to lack of professionalism in it's management and no clear mission statement, they need more experienced management to fuel aggressive growth in downturned economy and change flat sales in their premium product lines.Which element in SWOT analysis this information relies on?
    Threat
    Weakness
    Strength
    Opportunity
    30s
  • Q5
    Major competitors like Nestle, Kraft Foods and Dean Foods. They also have competition from global food companies with similar products and any grocery store label products. Much of their competition seems to be merging together in order to remain marketable in this tough economy. Which element in SWOT analysis this information relies on?
    Weakness
    Threat
    Strength
    Opportunity
    30s

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