SWOT Quiz

In 2009, Ben&Jerry's Chunky Monkey Ice cream flavour was named in a Top 10 list of the best ice cream in London because of the quality of the product itself. Which element in SWOT analysis this information relies on?

Much of their target market is constantly changing its product preferences. That coupled with a decrease in household sizes and discretionary income, has left sales flat in recent year. Which element in SWOT analysis this information relies on?

Most of consumers right now prefer to consume environmental friendly products, therefore in 2009, Ben&Jerry's announced plans to roll out the country's first HFC-free freezers, that would be sold to grocery stores and would not emit harmful chemicals into the atmosphere. Which element in SWOT analysis this information relies on?

Due to lack of professionalism in it's management and no clear mission statement, they need more experienced management to fuel aggressive growth in downturned economy and change flat sales in their premium product lines.Which element in SWOT analysis this information relies on?

Major competitors like Nestle, Kraft Foods and Dean Foods. They also have competition from global food companies with similar products and any grocery store label products. Much of their competition seems to be merging together in order to remain marketable in this tough economy. Which element in SWOT analysis this information relies on?

The competitors are busy carving niches market, but other economies such as China, also offer tremendous growth potential for Ben & Jerry's company. Which element in SWOT analysis this information relies on?

Office of Consumer Protection Board has been founded by Thai Government to protect the right of consumers to receive correct and sufficient information and description as to the quality of goods and services. This environmental factor is considered as?

Which of the following is NOT a part of the demographic environment?

Which environmental actor close to the company that effect its ability to serve its customer and have a direct impact on firm's marketing?

Who is NOT considered as Marketing Intermediary?