Target Markets-Marketing Mix
Quiz by Deborah Austin
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21 questions
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- Q1A plan of action for marketing a product.Marketing Mix30s
- Q2A particular group of consumers at which a product of service is aimed.Target Market30s
- Q3Product, Place, Price, PromotionThe 4 P's30s
- Q4segments US adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior.US Vals Survey30s
- Q5Should be clear, measurable, and have a time frame fro achievement.Marketing Objectives30s
- Q6Strengths, Weaknesses, Opportunities, and ThreatsSWOT Analysis30s
- Q7Your unique selling point.USP30s
- Q8People or organizations that have the ability to purchase a product or service.Market30s
- Q9A subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs.Market Segment30s
- Q10Items that are tangible, such as books, pens, shoes, hats, and clothes.Goods30s
- Q11Activities provided by other people, such as doctors, lawn care workers, dentists, barbers, and waiters.Services30s
- Q12Have a "me- first, my- family first " attitude. They follow a traditional life path.Achievers30s
- Q13Are the center of street culture, they live in the moment.Strivers30s
- Q14Are the first in, first out of trend adoption.Experiencers30s
- Q15Allows the team to break the market into sections by climate, density, market size, world or states.Geographical Segmentation30s