Which of the following best describes market segmentation?

The process of dividing a broad target market into subsets of consumers with common needs

The analysis of a single product's sales data

The act of advertising only to existing customers

The reduction of marketing costs by targeting one specific demographic

What is a target market?

A specific group of consumers at which a company aims its products and services

Any individual who might see an advertisement

The total population of a country

All consumers who have bought a product

What is the primary purpose of targeting in marketing?

To effectively allocate resources towards potential customers who are likely to buy the product

To conduct market research on competitors

To increase the number of products manufactured

What is the difference between mass marketing and targeted marketing?

Mass marketing aims to reach a large audience, while targeted marketing focuses on specific segments of the market

Mass marketing uses social media only

Targeted marketing requires no research about consumer preferences

Targeted marketing is more expensive than mass marketing

Which segmentation variable would be most appropriate for a luxury car brand?

Preferred mode of transportation

What does psychographic segmentation focus on?

The lifestyles, values, interests, and personalities of consumers

The geographical location of consumers

The age and gender of consumers

What is the main advantage of using market segmentation?

It allows businesses to tailor their marketing strategies to meet the specific needs of different consumer groups

It guarantees that all customers will buy the product

It increases the size of the overall market

It reduces the price of the products for all consumers

Which of the following best describes demographic segmentation?

Dividing a market based on observable characteristics such as age, gender, and income

Grouping consumers geographically

Focusing on the benefits consumers seek from a product

Segmenting based on consumer attitudes and lifestyles

What is the significance of understanding buyer behavior in market segmentation?

It helps marketers anticipate how different segments will respond to marketing strategies

It standardizes products for all segments

It makes pricing more affordable for all consumers

It eliminates the need for market research

Targeting and Segmenting the Market

Targeting and segmentation in marketing

C Consumers and customers C1 Market segmentation, targeting and positioning Learners will understand how and why B2B and B2C organisations segment the market, and how and why marketing activities are adapted according to the different segments identified. • Target market segmentation: o demographics – age, race, religion, gender, family size, ethnicity, income, education level, disability, socio-economic group i.e. socio-economic status, MOSAIC o geographic – location o psychographic – social class, attitudes, lifestyle and personality characteristics o behavioural – spending, consumption, rate of usage, loyalty status, desired benefits o B2B targeting – organisation size, scope, purpose, culture, type of product, industry type, budget holder/purchasing decision maker, budget size. C2 Consumer buying behaviour • Customer needs and wants: o functional benefits o emotional benefits o physiological benefits o luxury or necessity. • Consumer behaviour processes: o what, how much, when, why o impulse purchases o routine purchases o limited decision making o extensive decision making. C3 Customer profiles Learners will understand customer profiling within marketing practice. • External customer: a person or external organisation who buys products. • Internal customer: a person who is directly connected to the organisation, but not necessarily employed by them: o stakeholders o employees o shareholders. • Consumer: a person or business who uses the products they have bought or were bought for them. • Physical goods and intangible services. • Customer profiles: o demographics – age, gender, occupation, income, education o psychographic o behavioural – using web analytics to create user

Study unit 5 - 7: Segmentation, targeting and positioning

Btec marketing, market segmentation, targeting and positioning

Measuring the Effectiveness of police strategies and operations Clearance rates Def: The proportion of incidents known to the police that result in teh identification of a suspect Crime Displacement Def: relocation-due to the effective crime prevention, crime response initiates criminal activity from one local to another Professional Model of Policing Model of police work, reactive, incident driven and centred on random patrol Three Rs: random patrol, rapid response and reactive investigation Community policing Def: policing centred on police-community partnership and problem-solving The three ps: prevention, problem solving and partnership with the proactive role Community-based strategic policing Def: The model incorporates community policing with prevention, crime response and crime attack approaches Community engagement, police services strategic in their policies and operations Crime Analytics Sophisticated programs, and crime maps, provide intelligence to police officers in patrol and investigative units Intelligence-led policing: guided by collection, and analysis of information informs police decision-making Compstat: Increase effectiveness, and efficiency of police service while holding police personnel accountable for crime reduction Predictive policing: statistical analysis, identify time and location likely to occur Limited analytical capacity and not able to provide their officers with real-time information Biased policing certain areas, or persons, being identified as important for police attention in predictive policing How Predictive Policing Software Works The Police and the community Public Attitudes toward and Confidence in the police Community-based strategic policing: Recruitment, and deployment of volunteers in community police stations, storefronts Foot and bike patrols Team policing Restorative Justice Approaches Alternative for addressing, and resolving crime, needs of victims, offenders and the community Victim offender meditation Circle sentencing Community holistic healing programss Family group conferences Crime Prevention and Response Strategies Crime Prevention progemas Aimed at reducing crime, generating community involvement and heightening citizens; perceptions of safety Primary crime prevention programs opportunities for criminal offences and alter those conditions Secondary crime prevention programs focus on areas that produce crime and disorder Tertiary crime prevention programs are designed to prevent youth and adults from reoffending The Broken Windows Approach If minor crimes are left unaddressed in an environment, more serious crimes will emerge (originated in New York City in the 1980’s) “The exictsnce of unchecked and uncontrolled mirror incivilites in a neighbourhood- for example, panhandling, public drunkenness, vandalism and graffiti-produces an atmosphere conducive to more serious crime.” R.H. Burke Zero tolerance policing Zero tolerance policing: Strict order maintenance approach- specific area, coupled with high police visibility and presence Quality of life policing: Increased police visibility improves conditions in an area by targeting disruptive and annoying behaviour Problem Oritented policing (POP) Strategy, the idea that police should address teh cause of recurrent crime and disorder Root causes of recurring problems Solutions to problems Collabortaion with community SARA (scanning, analysis, response and assessment) problem-solving model helps officers identify, and respond to problems with the assistance of agencies, organizations, community groups The Police and Vulnerable/ At risk groups Persons with Mental Illness Patrol officers encountering more and more persons with mental illness (PwMi) Number of these end trragically Number of incidents increased significantly following deinstitutionalization of the mentally ill - in 1960 and 1970 De facto (in fact) mental health workers, first responders Crisis intervention training (CIT) Assertive outreach teams Assertive community treatment (ACT) teams Indigenouse, Vulnerable, and Marginalized women Sexual assault one of most underreported crimed. 1 in 20 incidents report to police. Many Women Do not want to deal with police Believe police would not take allegation seriously Language, cultural barriers Distrust the police Fear repercussions Missing and Murdered Indigenous women Canada, unknown number of missing and murdered indigenous women 2016, federal government announced National inquiry into Missing and Murdered Indigennouse women and girls Three goals of MMIWG 1. Finding the truth 2. Honouring the truth 3. Giving life to the truth as a path of healing

TARGETING PROFICIENCY C1/C2-Module 2- Reading and Vocabulary 1

TARGETING PROFICIENCY C1/C2- Module 2 -Use and Writing

TARGETING PROFICIENCY C1/C2 -Module 2- Reading and Vocabulary 2

Related quizzes

Related quizzes