Technical SEO for local sites
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20 questions
Show answers
- Q1How should you handle NAP (Name, Address, Phone Number) consistency across the web?Use different variations for each listingOnly update NAP on the main websiteIgnore NAP consistency, it's not criticalEnsure NAP consistency across all local listings40s
- Q2What is the importance of local schema markup for local businesses?Slows down the websiteEnhances local search visibility and rich snippetsCauses duplicate content issuesNo significant impact on search results40s
- Q3How can you optimize a local business website for voice search?Use natural language and question-based keywordsUse as many keywords as possible in each pageFocus only on long-tail keywordsIgnore voice search optimization40s
- Q4What is the best way to handle location-based duplicate content?Use canonical tags pointing to the main location pageNo special handling is requiredUse unique content for each location pageUse 301 redirects to the main location page40s
- Q5How should you optimize Google My Business (GMB) listings?Use multiple categories even if unrelatedIgnore customer reviewsComplete all fields and regularly updateOnly focus on business name and phone number40s
- Q6What is the impact of customer reviews on local SEO?Negative impact if reviews are too manyPositive impact on rankings and trustworthinessNo impact on local rankingsReviews only affect conversion rates, not SEO40s
- Q7What is the role of citations in local SEO?Increase local search visibilityCause duplicate content issuesDecrease site speedNo impact on local rankings40s
- Q8How should you handle service area businesses without a physical location?Use GMB service area business settingsDo not create a GMB listingUse a friend's addressList a fake address for higher visibility40s
- Q9What is the importance of mobile optimization for local SEO?Not important for local SEOCritical for rankings and user experienceDecreases desktop search visibilityOnly affects mobile search results40s
- Q10How can structured data help with local SEO?No impact on local search resultsIncreases the risk of penaltiesHelps search engines understand local business informationSlows down the website40s
- Q11What is the best practice for URL structure in a multi-location local business?Use only the main domain URLUse a single URL for all locationsUse location-specific URLs (e.g., /city/service)Randomly generated URLs40s
- Q12How can local backlinks impact local SEO?No significant impactOnly relevant for national SEODecrease local search visibilityBoost local search rankings and authority40s
- Q13What is the best practice for managing user-generated content on local sites?Encourage reviews and testimonialsOnly use testimonials on the homepageAvoid user-generated contentAllow any type of user-generated content without moderation40s
- Q14How can you optimize local landing pages for SEO?Include local keywords, NAP, and relevant schema markupAvoid using schema markupFocus only on national keywordsUse minimal content to avoid over-optimization40s
- Q15What is the impact of local content on local SEO?Increases relevance and rankings in local searchOnly impacts user engagement, not SEOCan lead to duplicate content issuesNo significant impact on local rankings40s