The difference between marketing for goods and marketing for services
Quiz by Sarah Ayyad
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10 questions
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- Q1In marketing services, what is the significance of 'perishability'?Services cannot be stored for later useServices are always provided in bulkServices can be sold at any timeServices have a fixed price30s
- Q2Which of the following best illustrates the concept of 'inseparability' in service marketing?A customer cannot separate the service from the service providerThe service has a longer shelf lifeThe service is always identicalThe service can be stored for future use30s
- Q3Which strategy is commonly used to promote services more effectively than goods?Emphasizing inventory availabilityHighlighting physical featuresFocusing on product discountsShowcasing customer testimonials30s
- Q4What is a key difference between marketing for goods and marketing for services?Services are intangible and cannot be storedGoods are always more expensiveGoods are always perishableServices have more physical features30s
- Q5Which of the following is a characteristic unique to service marketing?Durability of the serviceTangibility of the offeringInseparability of production and consumptionStandardization of products30s
- Q6What is a common strategy used in marketing services?Building strong customer relationshipsOffering discounts on physical goodsFocusing solely on advertisingCreating a tangible product30s
- Q7Which of the following best describes a challenge in marketing services?Higher production costsLimited audience reachEasier inventory managementVariability in service quality30s
- Q8What aspect of service marketing emphasizes the experience over the product?Distribution network optimizationCustomer experience managementProduct pricing strategyInventory control management30s
- Q9Which of the following is NOT a component of the marketing mix for services?PricePlacePeopleProduct30s
- Q10What factor makes services distinct from goods in terms of marketing?IntangibilityStorage capabilityPerishabilityBulkiness30s