The geography of the USA

C Consumers and customers C1 Market segmentation, targeting and positioning Learners will understand how and why B2B and B2C organisations segment the market, and how and why marketing activities are adapted according to the different segments identified. • Target market segmentation: o demographics – age, race, religion, gender, family size, ethnicity, income, education level, disability, socio-economic group i.e. socio-economic status, MOSAIC o geographic – location o psychographic – social class, attitudes, lifestyle and personality characteristics o behavioural – spending, consumption, rate of usage, loyalty status, desired benefits o B2B targeting – organisation size, scope, purpose, culture, type of product, industry type, budget holder/purchasing decision maker, budget size. C2 Consumer buying behaviour • Customer needs and wants: o functional benefits o emotional benefits o physiological benefits o luxury or necessity. • Consumer behaviour processes: o what, how much, when, why o impulse purchases o routine purchases o limited decision making o extensive decision making. C3 Customer profiles Learners will understand customer profiling within marketing practice. • External customer: a person or external organisation who buys products. • Internal customer: a person who is directly connected to the organisation, but not necessarily employed by them: o stakeholders o employees o shareholders. • Consumer: a person or business who uses the products they have bought or were bought for them. • Physical goods and intangible services. • Customer profiles: o demographics – age, gender, occupation, income, education o psychographic o behavioural – using web analytics to create user

The geography of the Umayyad Caliphate

The geography of the southern colonies

Think about the geography and location of the city or town you live in. Are there bodies of water like rivers and lakes or a coast nearby? Perhaps you live in a place with vast open fields suitable for farming or raising livestock. The natural environment is important when understanding how cities and towns developed. The earliest North American colonies depended on their natural environment. The type of soil, climate, length of seasons, and proximity to bodies of water all played a role in how each colony prospered. By the 1700’s, the American colonies grew into three distinct regions. The New England, Middle, and Southern regions each had different geographical and cultural characteristics that determined the development of their economy, society, and relationships to each other. The New England Colonies included Connecticut, Rhode Island, Massachusetts, and New Hampshire. The geography of this region featured dense forests and hills. Combined with the hard rocky land, cold climate and long winters, New England was a poor area for large farming operations. However, many colonists known as "yeoman farmers" had small family-owned farms that grew a variety of crops. Many other colonists relied on fishing and whaling off the New England coast. Others settled in small towns and became craftsmen or merchants. The forests provided excellent lumber for building boats and homes for the growing population. Many of the settlers to the New England Colonies were Puritans, hardworking, and very religious. Close families and strong communities were very important to them. The Middle Colonies included Pennsylvania, Delaware, New York, and New Jersey. The geography of this region featured a warmer climate with fertile soil, flat land, easily navigable rivers, and wide valleys making it perfect for farming and growing crops. Wealthy farmers grew cash crops and raised livestock. Mining and trading were also important aspects of the economy here. Over time, cities grew, and urban merchants sold and traded goods with people throughout the other colonies. Compared to other regions, the people of the middle colonies supported religious freedom and tolerance and had a diverse population with settlers arriving from many areas in Europe. The Southern Colonies included the first English colony of Virginia, and grew to include Maryland, North Carolina, South Carolina, and Georgia. The geography included rich, fertile soil with broad coastal plains that made it possible for large plantations to grow tobacco, rice, and indigo. Most of these plantations featured a labor force of enslaved Black people. These enslaved men, women, and children had few, if any, rights and often saw their families torn apart at the whim of the plantation owner. Enslaved children were even put to work as young as age three, weeding fields, carrying drinking water, or helping in the home. Smaller farms owned by subsistence farmers also existed across the Southern Colonies. Often, the people working these would grow crops for their families with little left over to sell or trade. Indentured servants also arrived in the South who would work for 5-7 years in exchange for their passage to North America. The Church of England (also known as the Anglican Church) was the dominant religion in the region. Most settlers to the South did not come for religious freedom like they did in the northern colonies. Therefore, they often maintained their allegiance to the established Church of England.

Lesson 1 The Geography of the Southern Colonies

Chapter 8: The Worlds of North and South Geography Geography refers to the seasons, climate, soil, and physical features of a region (mountains, rivers, etc.) The differences in geography b/t the N and S is one of the major reasons slavery b/c entrenched in the S while it died out in the N. Geography of the North The N has diverse geography and experiences four distinct seasons including long, harsh winters. The Great Plains region has some of the best farmland in the country. New England has rocky, hilly wilderness, not well suited for farming. It has hundreds of bays and harbors along its coastline. States farther S had rich soil and coastal access through rivers. The N also experienced mass deforestation b/c of the need for lumber and to make room for farms. Geography of the South Climate: the S had mild winters, and a long, hot, humid growing season. It has fertile lowlands, marshes and swamps. It's ideal for growing tobacco, sugar, rice, indigo, and cotton (cash crops). B/c of the geography of the S, their whole way of life was based on agriculture and geography is one of the major reasons why slavery took off in the S. Economies Economy basically refers to the way people make and spend money. The Northern economy was far more diversified than the Southern. Economy of the North The North experienced the Industrial Revolution—the shift from handmade goods to machine-made goods. This resulted in new jobs, increased production, and improved efficiency in agriculture. IOW, you can make things faster, easier, and cheaper. More ppl get more stuff. Factories were almost always located next to rivers. The Reaper The Indust. Rev. changed northern agriculture with Cyrus McCormick’s reaper. It could cut 28xs more grain than a single man. The Sewing Machine Elias Howe's sewing machine; At 250 stitches a minute, Howe's lockstitch mechanism out-stitched the output of five hand seamstresses with a reputation for speed, completing in one hour what took the sewers 14.5 hours. The Textile Mill Francis Cabot Lowell's textile mill: essentially the first factory in the US, Lowell set the model for all future factories. Interchangeable Parts Eli Whitney's interchangeable parts; considered the "dawning of a new age" of machinery. This concept was applied to pretty much all manufacturing. Economy of the South The South's economy was based on AGRICULTURE. Most southerners were agrarians. Most had small farms, some owned plantations. Slavery beginning to decline in late 1700s; prices went down (tobacco, indigo) and cotton was difficult. King Cotton Cotton was South’s most important crop. Earned more money than all other exports combined. The S would go on to supply 75% of the world's cotton demand. Cotton Gin Eli Whitney invented the cotton gin in 1794 and forever changed the US. The gin made cotton incredibly profitable. We start to see the effects of the cotton gin around 1820. Slavery and Cotton Southerners put all their money into slaves and land, and almost none into building factories. With the spread of cotton, demand for slaves increased. 1790 to 1850, number of slaves rose 600%. Transportation Again, the N was far more inventive in their approach to transportation than the S. Transportation in the North National Road National Road stretched from the East (the Potomac), over the Appalachians, to the West (Illinois), over 620 miles. Steamboat In 1807, Robert Fulton invented the steamboat. It traveled 150 miles UP the Hudson River at a speed of 5 mph. Erie Canal Built b/t 1817 and 1825, the canal spanned 363 miles and connected Lake Erie to the Hudson River. This connected farms in the W to cities in the E and the Atlantic Ocean. Clipper Ship Clippers were narrow w massive sails that were built for speed. They cut the time it took to cross the Atlantic in half. Locomotive The fastest and cheapest way to move goods was by steam-powered trains. The first RR was the B&O which was built in 1827. Transportation in the South Most people and goods in the South traveled by rivers in steamboats. The South had trains, but less than half the amount of railroad track than the North had. Society (The People) The people who made up the N and S could not have been more different. The S was primarily agrarian while the N was b/c urbanized. The S was holding on to the past, while the N was embracing change. Society in the South Society was organized into 3 distinct classes of people: rich plantation owners at the top; then white farmers and workers; slaves on the bottom. This rigid social class system was the result of a slave-based agricultural system. Power Structure Only 1 in 4 whites owned a slave. Plantation owners, who owned more than 20 slaves, dominated politics and the economy. Society in the North 7 of 10 Northerners still lived on farms by the 1840s (6 of 10 by 1860), but urbanization was growing fast in the N. The N relied on wage labor as opposed to slave labor, so most blacks in the N were free. N blacks were not treated equally and the N was about as racist as the S. Immigration Compared to the S, the N population was exploding, in large part bc of immigration. Between 1845 and 1860, 4 million immigrants came to the North. Most were German and Irish. Irish--a potato famine; German--a failed revolution. Ethnic neighborhoods developed as a result.

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