The lucky accident Probably every Zumba fan knows this story: Alberto ‘Beto’ Pérez invented Zumba by accident. He was an aerobics instructor in his home town of Cali, Colombia. One day he forgot the music for his class. He had some cassettes of Latin dance music in his bag. He played them and improvised the exercises: a mix of dance steps and aerobic movements. His class loved it. The music was different, the moves looked attractive and the workout was fun. That’s how this ultra-energetic new fitness programme was born. Before, things were not easy for Beto. As a child, he loved dancing: he watched and imitated John Travolta, but his mother had no money for dance lessons. At the age of fourteen Beto already worked to help support his family. Still, he danced when he could. In the late 1980s, a dance called the lambada became very popular. Beto won a national lambada competition when he was nineteen. After that, a dance academy in Cali contacted him with an offer: he could study dance and teach aerobics. It was then, as an aerobics instructor, that he created Zumba. He decided to take his idea to the USA. He went to Miami, Florida with little money and almost no English. Fitness centre managers were not interested in his videos at first. Then one day a gym owner said, ‘OK, teach me.’ It was early afternoon, the gym was empty. But soon people started coming in. When they saw Beto dancing, they immediately wanted to join this new class. And so he got his first job in America. Breaking the world record for the largest Zumba class (Mandaluyong City, The Philippines). In Miami, he met Alberto Perlman and Alberto Aghion, who became his business partners. Together, the ‘three Albertos’ built up Zumba to the global business it is today. The company trains thousands of certified instructors, runs classes for all age groups, sells music, training videos and clothes. According to the official website, fifteen million people around the world take part in Zumba classes to keep fit and have fun. And it all started by accident!