The Social Impact of Marketing: Cause & Effect
Quiz by Dayenne S
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- Q1
It is likely that marketing is generally responsible for _______.
a drop in online advertising
increased consumer spending
a drop in the number of products
20s - Q2
Consumers’ positive perceptions of a product have an impact on _______.
a loss of advertising revenue
a reduction of packaging
how much they want
20s - Q3
Higher prices are a factor in increasing the appeal of _______.
cheap products
luxury products
broke products
20s - Q4
Marketing generates income for _______.
healthy consumers
advertising companies
social media readers
20s - Q5
Too much marketing of a product can give rise to _______.
extremely high sales for a company
positive feelings among new consumers
a backlash from consumers who tire of it
20s - Q6
The age of consumers has an influence on _______.
how often they buy birthday products
how old they are when they buy things
how much they embrace technology
20s - Q7
The popularity of one product sets off _______.
high quality copies that are just as good
the search for new products among competitors
a lack of interest among others to compete
20s - Q8
It’s likely that gender contributes to _______.
many marketing decisions
sales of women’s goods for men
sales of men’s goods for women
20s - Q9
Poor marketing decisions often cause _______.
the failure of a product
a product to succeed
increases in spending
20s - Q10
Leading sports figures often have an impact on _______.
negative attitudes toward products
sales of athletic clothing
a loss of marketing revenue
20s - Q11
The spread of social media _______ the future of marketing.
led to
caused
has implications for
20s - Q12
A common _______ for consumers to buy things is peer pressure.
trigger
led to
gives rise to
20s - Q13
Peer pressure _______ in consumers viewing a new product favourably.
brought
influenced
results
20s - Q14
This tends to _______ a network of consumers of common items.
have an effect
bring about
is responsible
20s - Q15
This sometimes _______ joint marketing strategies, of complementary products being promoted together.
produce
leads to
contributed
20s