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The Ultimate Guide to Creating Facebook Ads by Coursenvy

Quiz by Support - BusinessPromoted .com

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20 questions
Show answers
  • Q1
    What is the first step in creating a Facebook ad campaign?
    Selecting your campaign objective
    Setting your budget
    Designing your ad creative
    Choosing your ad format
    40s
  • Q2
    How can you ensure your personal Facebook profile remains separate from your business page?
    Change privacy settings in Facebook Ads Manager
    Do not link your personal profile to your business page
    Use a different email for your business page
    Your personal profile is just needed to create a Facebook page
    40s
  • Q3
    What is the purpose of using the 'traffic' campaign objective in Facebook ads?
    To get video views
    To boost post engagement
    To drive people to your website
    To increase page likes
    40s
  • Q4
    How can you exclude people who already like your Facebook page from seeing your ads?
    Use a different campaign objective
    Use the exclude option under custom audiences at the ad set level
    Create a new audience excluding current page likers
    Adjust your ad placement settings
    40s
  • Q5
    What does campaign budget optimization do in Facebook Ads Manager?
    Distributes your budget across ads to get more results
    Reduces budget for low-performing ads
    Sets a fixed budget for each ad
    Increases budget for high-performing ads
    40s
  • Q6
    What is the recommended frequency cap for reach campaigns to avoid ad fatigue?
    One impression every three days
    One impression every seven days
    Two impressions per day
    One impression every ten days
    40s
  • Q7
    How should you name your ad set for a brand awareness campaign?
    Name it after the campaign objective
    To describe your targeting options
    Include the campaign budget
    Use a creative and catchy name
    40s
  • Q8
    Why is it important to ensure your website is mobile-friendly for Facebook ads?
    It improves desktop performance
    It reduces ad costs
    A significant portion of Facebook ad traffic comes from mobile devices
    It increases ad relevancy scores
    40s
  • Q9
    What is the best practice for setting up a campaign budget when starting with Facebook ads?
    Start with a small daily budget and split test variables
    Allocate budget based on intuition
    Set a high daily budget to gather data quickly
    Use a lifetime budget from the beginning
    40s
  • Q10
    How can you identify the best performing creative assets in a dynamic creative ad?
    Test each creative manually
    Look at the overall campaign performance
    Ask for audience feedback
    Use the breakdown menu by dynamic creative asset in Ads Manager
    40s
  • Q11
    What is the main goal of using brand awareness ads?
    To increase brand recall and emotional resonance
    To collect lead information
    To drive immediate sales
    To boost post engagement
    40s
  • Q12
    How can you test different ad variables effectively in Facebook Ads Manager?
    Only test variables during high-traffic times
    Change multiple variables at once
    Use the same audience for all tests
    Split test one variable at a time
    40s
  • Q13
    What type of audience is best targeted with conversion ads?
    Warm or hot audiences ready to make a purchase
    Broad audiences with varied interests
    Cold audiences unfamiliar with your brand
    Randomly selected users
    40s
  • Q14
    How should you handle scaling up the budget for a highly converting ad?
    Keep the budget constant
    Increase by 10% every day
    Double the budget immediately
    Increase the daily budget by 25% every 3-4 days
    40s
  • Q15
    What is the purpose of using carousel ads in a traffic campaign?
    To simplify the ad creation process
    To showcase a single product in multiple ways
    To identify which image or video drives the most clicks
    To reduce the cost per click
    40s

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