The Ultimate Guide to Creating Facebook Ads by Coursenvy
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20 questions
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- Q1What is the first step in creating a Facebook ad campaign?Selecting your campaign objectiveSetting your budgetDesigning your ad creativeChoosing your ad format40s
- Q2How can you ensure your personal Facebook profile remains separate from your business page?Change privacy settings in Facebook Ads ManagerDo not link your personal profile to your business pageUse a different email for your business pageYour personal profile is just needed to create a Facebook page40s
- Q3What is the purpose of using the 'traffic' campaign objective in Facebook ads?To get video viewsTo boost post engagementTo drive people to your websiteTo increase page likes40s
- Q4How can you exclude people who already like your Facebook page from seeing your ads?Use a different campaign objectiveUse the exclude option under custom audiences at the ad set levelCreate a new audience excluding current page likersAdjust your ad placement settings40s
- Q5What does campaign budget optimization do in Facebook Ads Manager?Distributes your budget across ads to get more resultsReduces budget for low-performing adsSets a fixed budget for each adIncreases budget for high-performing ads40s
- Q6What is the recommended frequency cap for reach campaigns to avoid ad fatigue?One impression every three daysOne impression every seven daysTwo impressions per dayOne impression every ten days40s
- Q7How should you name your ad set for a brand awareness campaign?Name it after the campaign objectiveTo describe your targeting optionsInclude the campaign budgetUse a creative and catchy name40s
- Q8Why is it important to ensure your website is mobile-friendly for Facebook ads?It improves desktop performanceIt reduces ad costsA significant portion of Facebook ad traffic comes from mobile devicesIt increases ad relevancy scores40s
- Q9What is the best practice for setting up a campaign budget when starting with Facebook ads?Start with a small daily budget and split test variablesAllocate budget based on intuitionSet a high daily budget to gather data quicklyUse a lifetime budget from the beginning40s
- Q10How can you identify the best performing creative assets in a dynamic creative ad?Test each creative manuallyLook at the overall campaign performanceAsk for audience feedbackUse the breakdown menu by dynamic creative asset in Ads Manager40s
- Q11What is the main goal of using brand awareness ads?To increase brand recall and emotional resonanceTo collect lead informationTo drive immediate salesTo boost post engagement40s
- Q12How can you test different ad variables effectively in Facebook Ads Manager?Only test variables during high-traffic timesChange multiple variables at onceUse the same audience for all testsSplit test one variable at a time40s
- Q13What type of audience is best targeted with conversion ads?Warm or hot audiences ready to make a purchaseBroad audiences with varied interestsCold audiences unfamiliar with your brandRandomly selected users40s
- Q14How should you handle scaling up the budget for a highly converting ad?Keep the budget constantIncrease by 10% every dayDouble the budget immediatelyIncrease the daily budget by 25% every 3-4 days40s
- Q15What is the purpose of using carousel ads in a traffic campaign?To simplify the ad creation processTo showcase a single product in multiple waysTo identify which image or video drives the most clicksTo reduce the cost per click40s