A product or service's ability to fit in well with a customer's lifestyle or routine, the ease with which it can be used and/or its easy to reach location.

Able to work properly or successfully.

The process of gathering information about the market and customers' needs and wants in order to help inform business decisions, including product design and marketing.

A group of people who discuss their views on a product, service, advertisement or idea, either face-to-face or online.

A particular group of consumers at which a business aims its product and services.

A portion of the population asked for their opinions in order to draw conclusions about the behaviour of the whole population.

(Also known as Millennials) the people born shortly before the 21st century usually defined as born between 1980 and 2000.

Information, particularly statistics, that can be collected and analysed.

Unbalanced or inclined to agree with a particular judgement or idea rather than presenting the evidence fairly.

Moral principles or standards that guide the behaviour of a person or business.

a place, person or thing, such as a book or report, that can provide information to be used in research.

A local association that promotes the interests of businesses in a country and region.

Organisation founded and funded by businesses that operate in a specific industry.

The process of looking at data to identify patterns or trends.

Having a solid or accurate basis of facts.

The process of breaking something up into smaller parts.

relating to the structure of populations.

The reference lines on a graph.

A study undertaken by a business to identify strengths and weakness, opportunities and threats.

The wants and desires of buyers of a product or the customers of a business.

Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviours.

The strengths and weaknesses of other competitors, and the impact of competition on businenss.

Something such as a payment or gift that encourages someone to do something.

The amount of money exchanged for a good or service.

How good or bad something is.

Decision made or course of action taken when faced with a set of alternatives.

Conducting research to collect new data to solve a marketing information need.

A list of questions to be asked of respondents.

Collection of data from second-hand sources

Data, statistics and research that a business has accumulated in the past.

Information published by people or organisations that are not related to the business.

Descriptive data that can not be measured in numbers.

Determining if the trend is moving towards or away from maximum fashion acceptance has a profound effect on the number of units produced and stocked by manufacturers and retailers.

ideas about revising products to function, appear, or use resources differently to positively impact the value of the product or same costs producing it.

The advantage of shopping in a convenience store.

The position of anything on Earth's surface.

Everything we do that can be directly observed.

The way in which a person or group lives.

money received, especially on a regular basis, for work or through investments.

Businesses that sell similar products.

Businesses offering close substitute products.

A good chance for promotion or growth.

Negative trends in the external environment.

A valuable or useful ability, asset, or quality.

Internal limitations that may interfere with a company's ability to achieve its objectives.