Thursday 3/26
Quiz by Alicia Gonzales
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5 questions
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- Q1If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?MeasurabilitySustainabilityAccessibility300s
- Q2Which of the following criteria can be used to segment a market?GenderAll of these are correctIncomeAge Group300s
- Q3What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?SustainabilityAccessabilityMeasurability300s
- Q4A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?IdentifiabilityIntegrationResponsiveness300s
- Q5Which of the following is the best definition for a market segment ?A subgroup of people who will buy the product at a given price.A method for determining the advertising mix.A subgroup of people or organizations that have similar characteristics.300s