Question 1

What does the print advert for Tide primarily represent?

Accepted Answer

Women enjoying housework and laundry

Answer

The popularity of Betty Grable and Veronica Lake

Answer

The representation of men in the 1950s

Answer

The history of Tide as a brand

Answer

The fashion trends of the 1960s

Question 2

What does the representation of the woman in the advert say about gender roles in the 1950s?

Accepted Answer

Women were expected to be practical and resourceful in doing difficult household work.

Answer

Women were primarily focused on their appearance and beauty.

Answer

Women had freedom and independence outside of the home.

Answer

Women were not involved in any household chores.

Answer

Women were often sexualized in the media.

Question 3

Why does the advert represent the woman as powerful and dominant?

Accepted Answer

To engage their target audience of women who were the primary shoppers.

Answer

To reference a wartime propaganda poster featuring Rosie the Riveter.

Answer

To appeal to men as the primary buyers of Tide.

Answer

To challenge traditional gender roles of women.

Answer

To represent women as more ambitious and dominant.

Question 4

How does the advert challenge some aspects of Van Zoonen's theory?

Accepted Answer

It does not sexualize women, which is contrary to Van Zoonen's theory.

Answer

It represents women as being modest, which supports Van Zoonen's theory.

Answer

It represents women as enjoying housework, which is in line with Van Zoonen's theory.

Answer

It portrays women as being unsatisfied with their lives, contradicting Van Zoonen's theory.

Answer

It closely links the representation of women with their historical context.

Question 5

Why does the advert primarily use illustrations instead of photographs?

Accepted Answer

To create a fantasy feel and idealized version of reality.

Answer

To make the advert more relatable and realistic.

Answer

To accurately represent the fashion trends of the 1950s.

Answer

To manipulate the image of the woman to fit their desired representation.

Answer

To appeal to a younger audience through a comic strip format.

Question 6

What do representations in the print advert suggest about women's identity and behavior?

Accepted Answer

Women might have built their own identities and behaviors based on the representations in the advert.

Answer

Women were passive and submissive in their roles.

Answer

Women were primarily influenced by advertisements from other companies.

Answer

Women were strongly influenced by the wartime propaganda poster.

Answer

Women had limited freedom and independence outside of the home.

Question 7

What does the absence of representation of women from other ethnic groups suggest?

Accepted Answer

It suggests that white women are more desirable than other ethnic groups.

Answer

It reflects the colonialist ideas prevalent in the 1950s.

Answer

It reflects the diversity of women's roles and experiences in the 1950s.

Answer

It indicates that other ethnic groups were not part of the target audience.

Answer

It challenges traditional gender roles and promotes equality.

Question 8

Why did the advert represent women enjoying housework and laundry?

Accepted Answer

To encourage women to accept their domestic roles after the war.

Answer

To reflect the changing societal expectations of women in the 1950s.

Answer

To represent women as being dissatisfied with their lives.

Answer

To show the general reality of women's experiences in the 1950s.

Answer

To challenge traditional gender roles and promote equality.

Question 9

Why does the advert present a perfected, idealized version of reality?

Accepted Answer

To provide a positive and aspirational image for the audience.

Answer

To challenge the established gender roles of the time period.

Answer

To reflect the dissatisfactions and difficulties in women's lives.

Answer

To appeal to a broader audience with diverse experiences.

Answer

To accurately depict the challenges of doing laundry and cleaning.

Question 10

What does the representation of women in the advert reflect?

Accepted Answer

Traditional gender roles and women's lives in the 1950s.

Answer

A shift towards a more sexualized representation of women.

Answer

The influence of feminism and women's rights movements.

Answer

Progressive ideas and changing societal expectations of women.

Answer

The diversity and complexity of women's experiences.

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