Tide Eduqas
Quiz by Tess lewis
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20 questions
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- Q1Which advertising agency handled P&G's accounts for Tide in the 1950s?Ogilvy & MatherSaatchi & SaatchiD'Arcy Masius Benton & Bowles (DMB&B)McCann Erickson30s
- Q2What did Tide become by the mid-1950s?The only detergent availableThe brand leaderThe most expensive detergentThe least popular detergent30s
- Q3What does the use of bright, primary colors in the Tide advert connote?Negative associationsNeutral associationsPositive associationsConfusion30s
- Q4Which theoretical perspective explains the use of binary oppositions to create meaning in the Tide advert?Cultivation theory - George GerbnerStructuralism - Claude Lévi-StraussSemiotics - Roland BarthesReception theory - Stuart Hall30s
- Q5What demographic was the primary target audience for Tide in the 1950s?Elderly peopleUpper-class menTeenagersAffluent lower-middle class women30s
- Q6What theory explains how media texts like the Tide advert can influence audiences?Structuralism - Claude Lévi-StraussCultivation theory - George GerbnerSemiotics - Roland BarthesReception theory - Stuart Hall30s
- Q7What is the likely role of the women in the Tide advert?SalespeopleChefsDoctorsRole models of domestic perfection30s
- Q8Which theory argues that media texts reinforce colonial power?Liesbet Van Zoonen's feminist theoryGilroy's ethnicity and post-colonial theoriesDavid Gauntlett's theory of identityStuart Hall's theory of representation30s
- Q9What does the Tide advert aim to cultivate in its audience?Ideas that Tide is the least popular detergentIdeas that Tide is the most expensive detergentIdeas that Tide is the brand leader and a desirable productIdeas that Tide is the only detergent available30s
- Q10What does the print advert of Tide mainly represent?ChildrenHousehold choresMenWomen30s
- Q11How is the woman in the advert represented in terms of her appearance?Casual and relaxedPlain and boringMessy and disorganizedIdealized and perfect-looking30s
- Q12What does the large slogan 'Tide's got what women want' suggest about the representation of women?Women are not interested in Tide productsWomen enjoy doing housework and domestic choresWomen dislike doing housework and domestic choresWomen only care about their appearance30s
- Q13Why does the advert represent women as enjoying housework and doing a lot of it?To appeal to women's desire for perfectionTo challenge traditional gender rolesTo promote the superiority of Tide productsReflects the historical context of the 1950s30s
- Q14How is the woman in the advert represented in terms of power and dominance?Invisible and insignificantIndifferent and uninterestedWeak and submissiveQuite powerful and dominant30s
- Q15What does the intertextual reference to Rosie the Riveter suggest about the representation of women in the advert?Women should not be empoweredWomen should stay at homeTide is not a desirable productBuying Tide would empower women30s