Which advertising agency handled P&G's accounts for Tide in the 1950s?

What did Tide become by the mid-1950s?

What does the use of bright, primary colors in the Tide advert connote?

Which theoretical perspective explains the use of binary oppositions to create meaning in the Tide advert?

What demographic was the primary target audience for Tide in the 1950s?

What theory explains how media texts like the Tide advert can influence audiences?

What is the likely role of the women in the Tide advert?

Which theory argues that media texts reinforce colonial power?

What does the Tide advert aim to cultivate in its audience?

What does the print advert of Tide mainly represent?

How is the woman in the advert represented in terms of her appearance?

What does the large slogan 'Tide's got what women want' suggest about the representation of women?

Why does the advert represent women as enjoying housework and doing a lot of it?

How is the woman in the advert represented in terms of power and dominance?

What does the intertextual reference to Rosie the Riveter suggest about the representation of women in the advert?

How does the representation of women in the Tide advert challenge Bell Hooks's theory?

How does the fact that the advert is entirely Illustrated affect its representation of reality?

What might audiences have learned from the representations in the Tide advert?

Why does the advert primarily represent white women?

What does the advert's unrealistic representation aim to provide for audiences?