
TRADEMARKS -As a Tool For Creating and Adding Value To Your Business-
Quiz by Şenay Demirkan Delice
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Trademark distinguishes goods or services of differentundertakings
Start-ups need trademarks and brand images to introduce their products in the market
Registered trademarks can easily be transferred or licensed
Licensing the trademark is not a preferred way of commercialization
The term of protection for trademarks is 10 years and cannot be extended
Trademarks distinguish goods or services originating from different geographical regions.
In a franchising agreement the trademark is transferred to the franchisee.