It is a short-lived idea or temporary event that is usually called as a “flash in the pan.”

 Its popularity and reception of consumers for this idea fades away easily over a short period of time.

 Its appeal among consumers is relatively small.

 It is a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time.

When it reaches a certain point of popularity, it declines and eventually disappears and dies in the market.

Its influence spreads across many sectors in the society.

It is trivial because of its short life expectancy and prone to being outmoded.

It is not created but is just revived from a style that existed all along in the lives of some sub-group.

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