Unit 1 - sports marketing, segmenting, & targeting - II
Quiz by John Peters
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16 questions
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- Q1A ______ ______ is a group of customers with similar characteristics, wants & needs.Custo ClusterMarket SegmentMarketing Mix300s
- Q2If a customer is a health conscious eater, they may be profiled in terms of tastes, opinions, personalities & lifestyle. This style of segment profiling is...Use-based DataDemographicsPsychographics300s
- Q3If Caleb inquires about a credit score for a home loan online, __________ data could be acquired and offered up by the credit bureau to segment them as a potential customer. This segment includes specific identity info like searched key words on Google to phone numbers and emails.Use-based DataDemographicsPsychographics300s
- Q4If you create a new smoothie product for McDonalds because the market is near a beach, which Segment are you using?DemographicGeographicPsychographic300s
- Q5What level of marketing segmentation is happening here?Single Segment MarketingUndifferentiated MarketingDifferentiated Marketing300s
- Q6______ ______ concentration focuses on selling to a niche market who will pay a premium price to satisfy their desire.Income-basedMultiple SegmentSingle Segment300s
- Q7Not to be mixed up with advertising, ___________ is , creating, communicating, & delivering, a for customers, clients, partners, and society at large.marketingtargetingpromotion300s
- Q8_________ involves methods of making products/services available.ProductPromotionPlace300s
- Q9A truth of businesses is that they develop ______ or services to satisfy a need. Branding, features & positioning are important to identify the ______.ProductExecutive PlansAdvertisement300s
- Q10Mr. Peters despises phone chargers. Any products related to or created from the core product is known as...Ancillary ProductInner-coreAuxiliary Product300s
- Q11Which is an example of convergence in product promotion?300s
- Q12Whopper whopper whopper, Nationwide is on your side, Like a good neighbor... Statefarm is there. All of these are an example of what type of advertisement with loop messages?RepetitionAssociationHumor300s
- Q13This is an _________ or paid, public, non-personal of a persuasive message by an identified sponsor.endorsementancillary productadvertisement300s
- Q14What kind of ad is this?EndorsementNeitherBothSense Appeal300s
- Q15Tswifters, Beliebers, & Backstreet Boy fan all illuminated the need for marketers to take aim at the _______ _______ or individuals/companies interested in a particular product.Undifferentiated SegmentTarget MarketSuper Fans300s
