Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
Give this quiz to my class
Q 1/16
Score 0
A ______ ______ is a group of customers with similar characteristics, wants
& needs.
300
Custo Cluster
Market Segment
Marketing Mix
Q 2/16
Score 0
If a customer is a health conscious eater, they may be profiled in terms of
tastes, opinions, personalities & lifestyle. This style of segment profiling is...
300
Use-based Data
Demographics
Psychographics
16 questions
Q.
A ______ ______ is a group of customers with similar characteristics, wants
& needs.
1
300 sec
Q.
If a customer is a health conscious eater, they may be profiled in terms of
tastes, opinions, personalities & lifestyle. This style of segment profiling is...
2
300 sec
Q.
If Caleb inquires about a credit score for a home loan online, __________
data could be acquired and offered up by the credit bureau to segment them as
a potential customer. This segment includes specific identity info like searched
key words on Google to phone numbers and emails.
3
300 sec
Q.
If you create a new smoothie product for McDonalds because the market is near a beach, which Segment are you using?
4
300 sec
Q.
What level of marketing segmentation is happening here?
5
300 sec
Q.
______ ______ concentration focuses on selling to a niche market who will
pay a premium price to satisfy their desire.
6
300 sec
Q.
Not to be mixed up with advertising, ___________ is , creating,
communicating, & delivering, a for customers, clients,
partners, and society at large.
7
300 sec
Q.
_________ involves methods of making products/services available.
8
300 sec
Q.
A truth of businesses is that they develop ______ or services to satisfy a
need. Branding, features & positioning are important to identify the ______.
9
300 sec
Q.
Mr. Peters despises phone chargers. Any products related to or created
from the core product is known as...
10
300 sec
Q.
Which is an example of convergence in product promotion?
11
300 sec
Q.
Whopper whopper whopper, Nationwide is on your side, Like a good neighbor...
Statefarm is there. All of these are an example of what type of advertisement with loop messages?
12
300 sec
Q.
This is an _________ or paid, public, non-personal of a
persuasive message by an identified sponsor.
13
300 sec
Q.
What kind of ad is this?
14
300 sec
Q.
Tswifters, Beliebers, & Backstreet Boy fan all illuminated the need for
marketers to take aim at the _______ _______ or individuals/companies
interested in a particular product.
15
300 sec
Q.
At Wegmans, you see multiple Orange Juice bottles that are NOT unique, but instead share similar pulp labels and orange pictures. This similarity in products is defined as...
