Unit 1.02 Marketing Review

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?

Which marketing function involves creating the correct product mix for a business?

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

Which marketing function involves determining where products will be sold?

In what marketing activity do businesses engage to meet the wants and needs of consumers?

A product being in great demand is a factor that might encourage businesses to

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

The marketing function that is responsible for the flow of goods or services from the producer to the customer is

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or ser-vices is

The marketing function that includes creating strategies to attract the target customer to a business is

How can Tracy make sure that her marketing campaigns support her company’s goals?