Unit 1.04 Marketing Review
Quiz by Belinda Pridgen
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21 questions
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- Q1What trait is the most important for marketers who work in marketing operations?Tech skillsCreativityAnalytical skillsCommunication skills30s
- Q2Marketers plan where they need to go and how to get there efficiently in order tolay out their strategiesmeasure their successachieve satisfying connectionsagree upon a goal.30s
- Q3For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal:Improving this year’s proposal-writing by 7% over last year’s writingImproving this year’s telemarketing skills by 7% over last year’s skillsImproving this year’s customer satisfaction by 7% over last year’s ratingsImproving this year’s sales training results by 7% over last year’s results30s
- Q4Of the following, which is a strategy for the goal of increasing this year’s website sales by 9% over last year’s sales?Printing the web address on company business cardsIncluding the web address in advertisingLetting people know the web addressPutting the web address on company vehicles30s
- Q5Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year’s customer service by 15% over last year’s:Increasing customer benefitsImproving the customer waiting areaScheduling customer-service training datesOffering customers a payment plan30s
- Q6A goal can be evaluated to determine itsbenefitsuccessadvantageprogress30s
- Q7Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that isefficienteasyreasonablestraight30s
- Q8Which of the following is an important characteristic of marketing tactics:The tactics should support the marketing mix.The tactics should line up with marketing strategiesThe tactics should focus on customers.The tactics should bring in enough money.30s
- Q9A firm’s strategy is important because it showshow its goal will be reachedhow its prices will be lowered.how its tactics will be organized.how its marketing mix will be blended.30s
- Q10To select the best strategy available to them, marketers should considerwhen they want promotional messages delivered to customers.resources needed to research and develop their product.how to get their product into more customers’ hands.how the marketing concept applies to their situation.30s
- Q11Franklin is a marketer who selects what he thinks is the best strategy. What should he do next?Apply the marketing conceptList the available resourcesSet aside the needed fundsDetermine the final deadline30s
- Q12Which of the following is the most likely obstacle for a marketer to encounter:Profits might increase.Government regulations might change.A social media campaign might succeed.A competitor might create an inferior product.30s
- Q13Which of the following is the best description of the marketing mix:A combination of the four elements of marketingA strategy that serves as a guideA method of determining what a marketer wants to achieveAn element of marketing that puts a product in the right place at the right time30s
- Q14Which of the following questions might marketers ask when they are working on the product element of marketing:How much should the product cost?What media should be used to promote the product?Where should the product be sold?What level of quality should be produced?30s
- Q15Which of the following things might a marketer do to achieve the company’s pricing objective of raising the product’s value in the customer’s eye:Decide how to package the productAsk a higher price for the productLower the product’s priceOrder more of the product30s