Unit 2 - International Marketing
Quiz by Lisa
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- Q1
When entering a new market, a SWOT analysis is conducted on a product, service or company before deciding on a ...
Users enter free textType an Answer30s - Q2
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds is called ...
Users enter free textType an Answer30s - Q3
What word are we looking for: using the power of a brand name or part of a brand identity to build or launch another brand.
brand dilution
brand leverage
flagship brand
30s - Q4
A ... is a small, specialized market for a particular product or service.
Users enter free textType an Answer30s - Q5
A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns,creditworthiness, and purchase history is called a ...
Users re-arrange answers into correct orderJumble60s - Q6
Give a synonym: changing frequently, volatile
fiddle
frickle
fickle
30s - Q7
A brand that is cheaper than its competitors: ...
Users enter free textType an Answer30s - Q8
A form of legal protection for the brand, its logo and its brand name so that it cannot be used by other companies without permission
brand image
trademark
brand icon
30s - Q9
Theextent to which a product is recognized and bought by customers in a particularmarket is called ...
Users re-arrange answers into correct orderJumble60s - Q10
The brand for which a business is best known: ...
flagship brand
flagstone brand
flagstore brand
30s