Unit 2 - International Marketing
Quiz by Lisa
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When entering a new market, a SWOT analysis is conducted on a product, service or company before deciding on a ...29Users enter free text
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When entering a new market, a SWOT analysis is conducted on a product, service or company before deciding on a ...Users enter free textType an Answer30s
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds is called ...Users enter free textType an Answer30s
What word are we looking for: using the power of a brand name or part of a brand identity to build or launch another brand.
A ... is a small, specialized market for a particular product or service.Users enter free textType an Answer30s
A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns,creditworthiness, and purchase history is called a ...Users re-arrange answers into correct orderJumble60s
Give a synonym: changing frequently, volatile
A brand that is cheaper than its competitors: ...Users enter free textType an Answer30s
A form of legal protection for the brand, its logo and its brand name so that it cannot be used by other companies without permission
Theextent to which a product is recognized and bought by customers in a particularmarket is called ...Users re-arrange answers into correct orderJumble60s
The brand for which a business is best known: ...
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