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Unit 2 - International Marketing

Quiz by Lisa

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10 questions
Show answers
  • Q1

    When entering a new market, a SWOT analysis is conducted on a product, service or company before deciding on a ...

    Users enter free text
    Type an Answer
    30s
  • Q2

    The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds is called ... 

    Users enter free text
    Type an Answer
    30s
  • Q3

    What word are we looking for: using the power of a brand name or part of a brand identity to build or launch another brand.

    brand dilution 

    brand leverage

    flagship brand

    30s
  • Q4

    A ... is a small, specialized market for a particular product or service.

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    Type an Answer
    30s
  • Q5

    A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns,creditworthiness, and purchase history is called a ...

    Users re-arrange answers into correct order
    Jumble
    60s
  • Q6

    Give a synonym: changing frequently, volatile

    fiddle

    frickle

    fickle

    30s
  • Q7

    A brand that is cheaper than its competitors: ...

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    30s
  • Q8

    A form of legal protection for the brand, its logo and its brand name so that it cannot be used by other companies without permission

    brand image

    trademark

    brand icon

    30s
  • Q9

    Theextent to which a product is recognized and bought by customers in a particularmarket is called ...

    Users re-arrange answers into correct order
    Jumble
    60s
  • Q10

    The brand for which a business is best known: ...

    flagship brand

    flagstone brand

    flagstore brand

    30s

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