Quizalize logo
placeholder image to represent content

UNIT 2 MARKETING

Quiz by Hamza Hussain

Feel free to use or edit a copy

includes Teacher and Student dashboards

Measure skills
from any curriculum

Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.

With a free account, teachers can
  • edit the questions
  • save a copy for later
  • start a class game
  • automatically assign follow-up activities based on students’ scores
  • assign as homework
  • share a link with colleagues
  • print as a bubble sheet

Our brand new solo games combine with your quiz, on the same screen

Correct quiz answers unlock more play!

New Quizalize solo game modes
66 questions
Show answers
  • Q1
    What is the definition of a target market?
    The pricing strategy adopted by a company.
    The number of competitors in a market.
    A specific group of consumers that a company aims to reach with its products or services.
    The total market share of a company.
    30s
  • Q2
    Which of the following factors does NOT influence a target market?
    The geographic location of the target market.
    The age and gender of the target audience.
    The psychographics and behaviors of the target customers.
    The company's profit margin.
    30s
  • Q3
    What is the purpose of identifying a target market?
    To increase overall market share.
    To focus marketing efforts and resources on a specific group of potential customers.
    To expand into new geographical areas.
    To lower production costs.
    30s
  • Q4
    What is the primary benefit of a well-defined target market?
    Higher production efficiency.
    Increased market share.
    Lower marketing costs.
    Improved customer satisfaction and loyalty.
    30s
  • Q5
    What is the purpose of conducting market research for identifying a target market?
    To determine product pricing.
    To calculate return on investment.
    To analyze competitors' strategies.
    To gather data and insights about potential customers.
    30s
  • Q6
    What is a key benefit of targeting a niche market?
    Increased market share.
    Broader customer reach.
    Lower production costs.
    Less competition and higher customer loyalty.
    30s
  • Q7
    What is the purpose of market segmentation within target marketing?
    To divide a larger market into smaller, more manageable segments.
    To lower production costs.
    To expand the target market size.
    To diversify product offerings.
    30s
  • Q8
    Which of the following factors is NOT typically considered when defining a target market?
    Demographics and psychographics of potential customers.
    Geographic location and regional preferences.
    The company's mission statement.
    Behavioral patterns and purchasing habits.
    30s
  • Q9
    What is the primary goal of targeting a specific market segment?
    To reduce competition in the target market.
    To increase market share by reaching a larger audience.
    To efficiently allocate resources and maximize return on investment.
    To lower production costs and maximize profit.
    30s
  • Q10
    What is the purpose of a target market analysis?
    To assess the attractiveness and viability of a specific market segment.
    To estimate the market share of a company.
    To determine the pricing strategy for a product.
    To identify potential competitors in the market.
    30s
  • Q11
    What does the 'O' in SWOT analysis stand for?
    Opinions
    Opportunities
    Objectivity
    Outcomes
    30s
  • Q12
    What does the 'T' in SWOT analysis stand for?
    Tactics
    Techniques
    Target audience
    Threats
    30s
  • Q13
    What does the 'S' in SWOT analysis stand for?
    Strategies
    Success
    Strengths
    Sales
    30s
  • Q14
    What does the 'W' in SWOT analysis stand for?
    Wealth
    Wellness
    Weaknesses
    Wins
    30s
  • Q15
    What is the purpose of a SWOT analysis?
    To develop marketing strategies
    To analyze employee satisfaction
    To assess the internal and external factors that impact an organization
    To calculate financial performance
    30s

Teachers give this quiz to your class