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Unit 2.01 Pt 1 Marketing Review

Quiz by Belinda Pridgen

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40 questions
Show answers
  • Q1
    A new car that provides you the benefit of transporting you to work is known as a(n)
    product mix
    good
    brand name
    service
    30s
  • Q2
    Massages, cooking lessons, and Internet connections are known as
    product lines
    brand-name products
    services
    private labels
    30s
  • Q3
    Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to
    government oversight
    market opportunities
    CEO wishes
    competitors only
    30s
  • Q4
    A service that is not attached to any tangible good is known as a __________ service.
    new-product
    pure
    quality
    product-related
    30s
  • Q5
    Which of the following statements is true of product/service management:
    It involves continuing to sell unsuccessful products.
    It involves discovering new-product opportunities.
    It is only necessary for large businesses.
    It is only useful for small businesses.
    30s
  • Q6
    Services that include delivery, instruction, or maintenance are referred to as __________ services.
    quality
    prodcut-related
    pure
    new-product
    30s
  • Q7
    Product/Service management should be approached from the angle of the
    customer’s point of view.
    competition’s point of view.
    product’s technological benefits.
    product itself.
    30s
  • Q8
    Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?
    Idea generation
    New-product development
    Elimination of weak products
    Monitoring of existing products
    30s
  • Q9
    What can help product/service managers predict whether a new product will be successful before a business makes a major investment?
    Product life cycles
    Market research
    Company goals
    Product monitoring
    30s
  • Q10
    Which of the following controls new-product considerations such as warranties and safety standards:
    Stages in product life cycles
    Government regulations
    Product characteristics
    Market research studies
    30s
  • Q11
    When a competing product that offers additional benefits enters the market, a business’s product may become
    technologically beneficial.
    obsolete
    more popular
    trendsetting
    30s
  • Q12
    Product/Service management plays an important role in marketing because it affects a business’s strategy to create a certain impression of a product in the minds of customers. This strategy is known as
    licensing
    idea screening
    positioning
    project management
    30s
  • Q13
    Product/Service management can help to decrease
    sales
    financial success
    business risk
    profits
    30s
  • Q14
    Which step in the new-product development process involves seeking feedback from customers to know what response they would give to a proposed product?
    Concept testing
    Idea generation
    Feasibility analysis
    Product screening
    30s
  • Q15
    Are all products test marketed?
    Yes; it gives an accurate picture of a product’s performance.
    Yes; it guarantees product success.
    No; it is usually an unnecessary step in new-product development.
    No; it can delay entry into the full market.
    30s

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