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Unit 2.02-2.03 Marketing Review

Quiz by Belinda Pridgen

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40 questions
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  • Q1
    To meet the needs of its customers and help it achieve its company goals, a drugstore offers a large assortment of products, known as its product
    consistency
    mix
    width
    depth
    30s
  • Q2
    At a grocery store, you might decide to buy a bottle of Coca-Cola, a DiGiorno frozen pizza, and a can of Dole pineapple chunks. Each of these purchases is a product
    width
    item
    mix
    line
    30s
  • Q3
    Which of the following is an example of a product line:
    Philadelphia Cream Cheese
    Capri Sun
    A1 Steak Sauce
    Kraft meats
    30s
  • Q4
    Which of the following is a way a business can classify a product line:
    Customer group
    Depth
    Trading up
    Width
    30s
  • Q5
    A technology company that offers its products in many different colors and at several different price points likely has a __________ product mix.
    narrow
    deep
    broad
    shallow
    30s
  • Q6
    Which of the following is one of the elements included in judging the consistency of a company’s product lines:
    Life cycle
    Product names
    End use
    Packaging
    30s
  • Q7
    Which of the following is an example of a business with a broad product mix:
    Jeweler
    Car dealership
    Candy store
    Discount store
    30s
  • Q8
    Which of the following is a reason for a business to have a narrow product mix:
    To reduce the costs of the goods the company purchases for resale
    To use a wide range of prices
    To allow the company to specialize
    To allow the company to meet the needs of a variety of consumers
    30s
  • Q9
    Why would a business use a broad product mix?
    To focus marketing efforts on a few product lines
    To promote one-stop shopping
    To decrease legal liabilities
    To assure that the product lines are related
    30s
  • Q10
    Why would a business use a shallow product mix?
    To promote one-stop shopping
    To use a wide range of prices
    To allow the company to meet the needs of a variety of consumers
    To control costs
    30s
  • Q11
    A salon recently added nail services to its product mix. This strategy is called
    alteration
    expansion
    contraction
    trading up
    30s
  • Q12
    Which of the following is a reason for a business to add product items or lines to its product mix:
    To conflict with another product in the mix
    To improve products for social good
    To satisfy customers’ desire for variety
    To limit costs
    30s
  • Q13
    A fast-food company offers burgers, chicken nuggets, pizza, and French fries. Eventually, the company realizes that the pizzas are not profitable and decides to stop selling them. Which product-mix strategy is the company using?
    Contraction
    Trading down
    Alteration
    Trading up
    30s
  • Q14
    Why would a business remove or delete product items or lines from its product mix?
    To avoid legal liabilities
    To offer customers complementary products
    To increase market risk
    To appeal to a new market
    30s
  • Q15
    A shampoo company decides to update its packaging to appeal to new customer attitudes and give its products fresh appeal. Which product-mix strategy is this company using?
    Alteration
    Expansion
    Consistency
    Contraction
    30s

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