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Unit 2.04 Marketing Review

Quiz by Belinda Pridgen

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20 questions
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  • Q1
    Which of the following individuals is a product manager:
    Joseph is an accountant who helps determine marketing budgets.
    Marty is an advertising executive who helps design product ad campaigns.
    Alyssa is in charge of her company’s line of waterproof rain boots.
    Patricia is a public relations expert who helps craft marketing strategies.
  • Q2
    When products and services are managed ethically, customers
    become more likely to file lawsuits against the company.
    remain completely unaware of the company and its products.
    are at risk of harm and dissatisfied with their purchases.
    are generally free from harm and satisfied with their purchases.
  • Q3
    Helping to sell products, protecting and safeguarding products, creating a good impression of products, and communicating product benefits are all reasons why companies
    package and label their products.
    hold focus groups with consumers.
    engage in public relations efforts.
    create advertising campaigns.
  • Q4
    Graphics and design, safety, size, and environmental impact are all ethical considerations associated with product
  • Q5
    Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product’s
    price tag
  • Q6
    Phrases on packaging such as “light,” “lean,” “all-natural,” and “organic” are all examples of
    advertising methods
    marketing gimmicks
    unverified claims
    descriptive words
  • Q7
    Which of the following is an example of an issue related to environmental impact in product management:
    Selling products in all-organic grocery stores
    Purchasing shipping materials from overseas
    Using biodegradable packaging materials
    Airing product ads in foreign countries
  • Q8
    The Fair Packaging and Labeling Act of 1966 required that all product labels
    are made from completely recyclable or biodegradable materials.
    offer adequate information concerning the package’s contents.
    disclose where each ingredient or component of the product was sourced
    state whether the item was made with genetically modified ingredients
  • Q9
    Which of the following warnings is considered necessary on product labels:
    Not vegan friendly
    Made with fresh fruit
    High in natural sugars
    Contains tree nuts
  • Q10
    A product manager at TrueLife Iced Tea is debating whether to claim on the product’s bottle that consumers prefer the taste of TrueLife to NaturalDay Iced Tea. The company did a simple poll of people from one grocery store to determine its findings. This is an example of an ethical dilemma in product management related to
    environmental impact
    product comparisons
    descriptive words
    hazard warnings
  • Q11
    Some people argue that planned obsolescence directly benefits customers by
    providing them with improved products that make their lives easier.
    reducing the amount of stress involved with choosing a product to buy.
    eliminating the need to make their own product purchasing decisions.
    improving the economy through an increased number of purchases
  • Q12
    Strident Technologies recently released a new model of its popular desktop computer that functions using a brand-new software system. Customers interested in purchasing the new computer will have to buy the new software, too. This is an example of
    planned obsolescence.
    destructive advertising
    product exposure
    poor marketing
  • Q13
    Product managers are tasked with sustaining successful products for as long as possible while eliminating products that have become liabilities. However, it isn’t always that simple because products often need to be
    given away
  • Q14
    If a product is successful but has become too expensive to produce, product managers must make the difficult decision to either
    raise the product’s price or lower its quality.
    lower the product’s price or raise its quality.
    stop advertising or start creating cheaper ads.
    stop producing the product or go bankrupt
  • Q15
    Which of the following is a potential negative result of increasing a product’s quality:
    Increased customer awareness of product
    Gaining customers due to decreased prices
    Decreased customer awareness of product
    Loss of customers due to increased prices

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