Unit 2.04 Marketing Review
Quiz by Belinda Pridgen
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20 questions
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- Q1Which of the following individuals is a product manager:Joseph is an accountant who helps determine marketing budgets.Marty is an advertising executive who helps design product ad campaigns.Alyssa is in charge of her company’s line of waterproof rain boots.Patricia is a public relations expert who helps craft marketing strategies.45s
- Q2When products and services are managed ethically, customersbecome more likely to file lawsuits against the company.remain completely unaware of the company and its products.are at risk of harm and dissatisfied with their purchases.are generally free from harm and satisfied with their purchases.45s
- Q3Helping to sell products, protecting and safeguarding products, creating a good impression of products, and communicating product benefits are all reasons why companiespackage and label their products.hold focus groups with consumers.engage in public relations efforts.create advertising campaigns.45s
- Q4Graphics and design, safety, size, and environmental impact are all ethical considerations associated with productlabelingpackagingmarketingadvertising45s
- Q5Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product’sphotoprice taglabelpackage45s
- Q6Phrases on packaging such as “light,” “lean,” “all-natural,” and “organic” are all examples ofadvertising methodsmarketing gimmicksunverified claimsdescriptive words45s
- Q7Which of the following is an example of an issue related to environmental impact in product management:Selling products in all-organic grocery storesPurchasing shipping materials from overseasUsing biodegradable packaging materialsAiring product ads in foreign countries45s
- Q8The Fair Packaging and Labeling Act of 1966 required that all product labelsare made from completely recyclable or biodegradable materials.offer adequate information concerning the package’s contents.disclose where each ingredient or component of the product was sourcedstate whether the item was made with genetically modified ingredients45s
- Q9Which of the following warnings is considered necessary on product labels:Not vegan friendlyMade with fresh fruitHigh in natural sugarsContains tree nuts45s
- Q10A product manager at TrueLife Iced Tea is debating whether to claim on the product’s bottle that consumers prefer the taste of TrueLife to NaturalDay Iced Tea. The company did a simple poll of people from one grocery store to determine its findings. This is an example of an ethical dilemma in product management related toenvironmental impactproduct comparisonsdescriptive wordshazard warnings45s
- Q11Some people argue that planned obsolescence directly benefits customers byproviding them with improved products that make their lives easier.reducing the amount of stress involved with choosing a product to buy.eliminating the need to make their own product purchasing decisions.improving the economy through an increased number of purchases45s
- Q12Strident Technologies recently released a new model of its popular desktop computer that functions using a brand-new software system. Customers interested in purchasing the new computer will have to buy the new software, too. This is an example ofplanned obsolescence.destructive advertisingproduct exposurepoor marketing45s
- Q13Product managers are tasked with sustaining successful products for as long as possible while eliminating products that have become liabilities. However, it isn’t always that simple because products often need to berepositionedgiven awaydamagedmarketed45s
- Q14If a product is successful but has become too expensive to produce, product managers must make the difficult decision to eitherraise the product’s price or lower its quality.lower the product’s price or raise its quality.stop advertising or start creating cheaper ads.stop producing the product or go bankrupt45s
- Q15Which of the following is a potential negative result of increasing a product’s quality:Increased customer awareness of productGaining customers due to decreased pricesDecreased customer awareness of productLoss of customers due to increased prices45s