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Unit 4 Practice Test

Quiz by Taevon Williams

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47 questions
Show answers
  • Q1
    An effective mission statement should effectively reflect which component of the business?
    Ethics policies
    Specific goals
    Core values
    Touch points
    10s
  • Q2
    Which location would be most appropriate for a small business selling convenience products such as groceries that customers purchase on a regular basis?
    Regional shopping center
    Downtown shopping area
    Neighborhood shopping area
    Super-regional shopping center
    10s
  • Q3
    A benefit of channels of distribution is which feature?
    Businesses can easily obtain products from all over the world.
    Producers must spend more money
    Retailers must spend more money.
    Businesses spend more time looking for products wanted
    10s
  • Q4
    Which is a reason why managers develop company objectives?
    To identify business purposes
    To forecast sales potential
    To communicate with employees
    To solve operating problems
    10s
  • Q5
    The first decision that marketers must make when managing channels is performing which action?
    Determining distribution patterns
    Determining channel responsibilities
    Selecting channel members
    Setting channel objectives
    10s
  • Q6
    When a business expands its product mix, its goal is to accomplish which goal?
    Appeal to fewer market segments with fewer product options
    Appeal to more market segments with a wider variety of options
    Appeal to existing market segments with a wider variety of options
    Appeal to select market segments using less promotion
    10s
  • Q7
    Can any brand name be selected and used by a business?
    No, the name must be registered before it can be used.
    No, the name must be legally available for use.
    Yes, brand names cannot be owned by a business.
    Yes, a business can use any name it wants to use.
    10s
  • Q8
    A business is extending its operating hours to accommodate its customers. Which is a business cost associated with this service?
    Increased customer satisfaction
    Higher profit margins
    Increased sales volume
    Higher payroll expenses
    10s
  • Q9
    A hairstylist cutting the hair of a client is providing which example of a distribution channel?
    Producer to wholesaler to consumer
    Producer to consumer
    Producer to retailer to consumer
    Producer to agent to consumer
    10s
  • Q10
    Managers use broad objectives that they develop for a business as the basis for setting which measurements?
    Performance targets
    Recruitment quotas
    Salary ranges
    Benefit levels
    10s
  • Q11
    The Barker Company is determining which channel of distribution to use by considering the number of potential customers in various geographic regions. The company is focusing on which components?
    Market factors
    Product benefits
    Branding issues
    Capabilities of employees
    10s
  • Q12
    Which is a characteristic of a pure services?
    Uses plain, inexpensive packaging
    Most often uses product bundling strategies
    Does not include a tangible product
    Does not include product guarantees
    10s
  • Q13
    When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic?
    Unique and available
    Abstract and formal
    Specific and patented
    Catchy and copyrighted
    10s
  • Q14
    If the XOB Company wants to emphasize the advantages of its product in comparison to similar products in the marketplace, it should position its product in relation to which factors?
    Consumers
    Applications
    Markets
    Competitors
    10s
  • Q15
    Which product would likely use an exclusive distribution pattern?
    A large piece of farm machinery
    A gallon of milk
    A silk necktie
    A home-decoration magazine
    10s

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